The Marketing Manager will lead the development, delivery and evaluation of marketing strategies, annual marketing plans, campaigns and projects for specific audiences across B2C (domestic & international tourism markets) and B2B (education & group markets). The objective being to increase brand awareness and positively impact on customer and supporter acquisition, conversion, retention and income growth and support the Senior Marketing Manager. 

The role can be flexible with a mixture of working from home and office based depending on your preference. The ability to travel across the network would be beneficial. A love of the outdoors and the benefits it brings would help with understanding our mission in bringing adventure to all and our role in making it happen.

We are YHA.

We believe in the power of travel and adventure. To connect people to each other, to nature, the outdoors, culture and heritage.

YHA is a 90-year-old social enterprise. Today, the charity makes a difference to more than a million people each year through our 150 hostels, activity centres and leading work in volunteering, traineeships, apprenticeships and youth employment.

We welcome all yet specialise in creating opportunities for young people. We have a thriving schools and groups programme and work with partners to support access for young people and families with challenging lives.

What we’re looking for:

• A Marketing-related degree, equivalent professional qualification, or experience in a similar role.
• Experience of developing, delivering, and evaluating marketing plans to meet business objectives for multiple products and markets.
• Experience of multi-channel campaign planning, tailored to different customer segments.
• Experience of developing creative and innovate marketing solutions to meet emerging opportunities and business needs.
• Experience of managing creative agencies, from briefing through to campaign delivery and evaluation.
• Strong analytical skills, with the ability to source and interpret data, communicate meaningful insights, and make well-evidenced marketing recommendations.
• Experience of working collaboratively in teams and cross functional departments, and leading project teams.
• Ability to work proactively on your own initiative, with good problem-solving skills and excellent attention to detail.
• Strong commercial judgement, with good numeracy and budget management experience
• Well organised, excellent time management and ability to prioritise multiple projects, and keeping stakeholders informed on progress
• Confident communicator, able to influence & engage at all levels
• Experience of charity, hospitality, or education marketing in either a B2C or B2B context would be beneficial

In line with YHA strategy our top impact priority is to ensure that all means all, increasing the scale and breadth of our reach and ensuring that YHA is for everyone. To fully realise this ambition, we need a diverse workforce that is representative of the communities we serve.

Our people share a common purpose: to improve the health, wellbeing and life chances of all, but especially young people facing adversity and challenges.

To achieve this, we subscribe to a set of core values and behaviours: Our HEART values recognise the need for equality, diversity, and inclusion and to ensure we are reaching all, we capture this information at both the attraction and onboarding stages of employment.

You can find out more here: https://jobs.yha.org.uk/life-at-yha/people-values-behaviours

What you’ll be doing:

You’ll drive forward insight-led marketing plans, campaigns, and activities to deliver growth in income and engagement.

You will ensure all targets set by your line manager are met on time and within budget.

And you will support the overall delivery of the Marketing & Communications Department’s objectives.

What you’ll get in return:

Working for a charity such as YHA can be extremely rewarding in itself, however, we also have a generous benefits package.

You can find out more here: https://jobs.yha.org.uk/life-at-yha/benefits-and-rewards/

Recruitment Process

To ensure a fair and safe recruitment process only the following documents will be accepted:

a completed online application form with equal opportunities monitoring screening included

your CV —highlighting a short summary of skills and experience likely to be of value to YHA, education and qualifications, employment history, general interests and activities

Upon receiving the above, you will receive a link to complete a short online video answering two questions.  Further information will be contained on the email once you have completed the application form.  

If you require any assistance in submitting your application or have any questions, please email: jobs@yha.org.uk

We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.
Please Note: to become an employee at YHA you must produce the correct ID for Right to Work in the UK and all DBS checks. Successful applicants must produce a satisfactory DBS check before a start date can be confirmed and before you can reside in our staff accommodation. We will ensure you receive your contract before your confirmed start date. YHA is committed to safeguarding and ensuring the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during our safer recruitment process in line with this commitment.