About us:

We're The Restaurant Group (TRG for short) and we're one of the UK's biggest hospitality businesses. Were a significant player in the UK casual dining market, operating over 400 restaurants and pubs including Wagamama, Frankie and Benny's, Chiquito, and Brunning & Price. Our diverse portfolio of brands provides something for everyone, and we are proud to be TRG.

The Role

 We are looking for a passionate, organized, and creative brand content manager to join our marketing team. You'll be working in the brand team, being responsible for establishing our content strategy and managing the end-to-end execution. You'll work across multiple brand projects (e.g. menu launches, events, promotions) and will have an active role in developing the brand calendar. You'll work with both in-house designers and external agencies, being the person responsible for making sure we deliver relevant, accurate and consistent messaging and TOV across all channels.

 How you'll contribute

• Lead the end-to-end creation of our content including reviewing or writing briefs, storyboarding, copywriting, editing and publishing.
• Work closely with the brand and marketing teams to understand objectives and build coordinated content plans which bring our brand messages to life
• Overall responsibility for our social media and CRM content
• Establish a content strategy for which type of messages and content formats (video, graphics, animation, imagery, copy) are most effective on which of our channels - both digital and traditional to maximise reach, encourage engagement and drive action
• Handle our relationships with external partners including creative agencies and third-party analytics and community management solutions
• Championing and implementing our brand guidelines and TOV to ensure we're all communicating consistently
• Make data-led decisions to continuously improve our internal communications strategy and drive results
• Maintain up-to-date digital and channel knowledge and stay ahead of trends, best practice and emerging technologies for consumer engagement

Required Experience: 

• Experience in a similar role in a fast-paced FMCG or hospitality business or agency. Retail experience desirable
• Outstanding copywriting skills
• A digitally literate person who keeps on top of key trends and innovations
• Able to think creatively and develop innovative content that speaks to, and gains traction with, target audiences
• A strong storyteller who can develop content for a variety of channels

What we can offer you:

• 20% bonus
• Up to 50% discount for dine-in with friends and family and any of our TRG brands including Wagamama's, Chiquito's, Frankie and Benny's, Brunning and Price Pubs and any of our airport concessions
• Single Healthcare Cover
• Eligible for ShareSave Scheme
• Birthday meal on us
• Access to discount platform
• Health Assured
• Group Income Protection
• Life Assurance
• Wide range of apprenticeship opportunities for development and personal growth

We at TRG are committed to creating a diverse and inclusive environment for all, where employees are valued for their skills, experiences and unique perspectives. We want to reflect the many communities we serve and provide equal opportunities for all of our employees. We are proud to celebrate our diverse voices!