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Media Planning & Activation Manager  

Employer
Hilton Hotels
Location
Watford, Hertfordshire
Salary
Competitive
Closing date
4 Jul 2022
Media Planning & Activation Manager  

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Hilton is seeking a Media Planning & Activation Manager who will be responsible for managing paid media planning & activation across a range of marketing campaigns in EMEA. The role will specifically manage planning & activation across a range of campaigns to strategically advance our paid media capabilities to drive business performance.

 What will I be doing? 

  • As the Media Planning & Activation Manager, you will be responsible for performing the following tasks:
  • Manage development of media plans, taking into account campaign goals
  • Review campaign briefs submitted by destination marketing, and other internal teams. Work in collaboration with agency partners to build response to brief
  • Successfully activate and manage media campaigns including deployment, execution, optimisation and reporting
  • Digital channel management for paid social and digital display, including activation across platforms such as Facebook, in collaboration with our agency partners
  • Management of monthly always on budgets in Destination Marketing, including making recommendations on investment strategy, working in collaboration with our performance media team
  • Lead in forecasting and budget tracking conversations with finance or other outside teams  
  • Work in collaboration with Performance media team to ensure campaigns are aligned through the marketing funnel, helping to craft & manage a holistic view of all media activity in region
  • Partner with Performance media team to oversee both website and campaign retargeting 
  • Manage Media campaign activation, including the content & messaging matrix, site tagging, QA & partner management
  • Build campaign reporting both during and post the campaign, ensuring campaigns are both highly optimised and fully tracked
  • Building strong internal relationships with connective teams such as Brand Marketing & Destination Marketing to identify, scope and lead partners to execute campaigns in region
  • Managing external partners to deliver campaign performance across all paid media channels
  • Proactively support agency teams in making optimisations to improve campaign performance 
  • Understand insights from attribution reporting and translate them into campaign strategies and optimisations
  • Work closely with the Data and Tech team to identify opportunities to improve campaign performance and reporting

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