Digital Acquisition Manager - Borehamwood, Hertfordshire

Digital Acquisition Manager - Borehamwood, Hertfordshire

Status: 37.5 Hours per week
Contract terms: Permanent
Location: Borehamwood, Herts with the opportunity for hybrid working from home for part of the week.
Reporting to: Senior Marketing Manager
Reporting in: UI/ UX Designer, Junior Designer, Marketing Executive

Description:

In this role as Digital Acquisition Manager, you will play a pivotal part of our Marketing transformation, by focussing on the digital customer journey, acquisition, and retention to deliver a step change in our digital landscape driving revenue growth.

Reporting to the Senior Marketing Manager we require a talented digital expert with experience developing a customer acquisition model for a B2C business. You will lead our digital customer acquisition marketing strategy, tactics, planning, execution, and optimisation. Our ideal candidate is highly analytical, data driven, and confident to report to senior stakeholders on the progress of business objectives, including acquiring new customers, and enhancing customer experience.

The role’s responsibilities include but are not limited to:

Digital Acquisition Manager

Lead, implement and optimise our multi-channel digital acquisition strategy, working collaboratively with the Customer Marketing Manager and PR & Partnerships Manager to ensure business objectives are reached with maximum efficiency and to develop a cohesive funnel approach.

• Lead and activate digital marketing strategy primarily utilising Search, Social, Programmatic Display & Video.
• Based on the strategy, prepare annual and monthly marketing budgets, create a calendar of BAU activity and campaigns, monitor competitors and the market to optimise effectively. 
• Analyse and report data to measure the effectiveness of campaigns, and efficiency of spends.
• Deliver against KPIs, optimising against customer lifetime value to meet annual forecast and goals.
• Provide results and recommendations to develop our customer marketing infrastructure, to enable a seamless customer experience from online to offline.
• Work with development and product teams to ensure user experience is as frictionless as possible and make recommendations to improve conversion rates at each step of the user flow.
• Champion innovation and developments in the performance marketing landscape, including new, cutting-edge programs across web, mobile and digital extensions. 
• Create and communicate best practice customer journey maps and marketing automation workflows for each customer segment. 
• Maintain agency relationships by setting goals, providing media assets, performance feedback, and managing budgets.
• Develop recommendations to reach new customers through desktop and mobile campaigns, work collaboratively with the Customer Marketing Manager on the creative and messaging strategy.
• Manage creative, ad, and landing page testing schedule to drive improved campaign results.
• Work with internal operations, developers, and planning teams to maximise the impact of inflow of customers.
• Demonstrate good business acumen and understanding of commercial and ROI metrics.
• Data driven decision making, we place the customer at the heart of everything we do.

About you:

• 5+ years relevant experience, minimum 2 years in digital customer acquisition in a direct response environment.
• Agency background or experience working with digital media agencies from an in-house role.
• Minimum bachelor’s degree, preferably in Marketing, Advertising, Math, or a related analytical field.
• Technical knowledge of Programmatic trading, and PPC advertising including Paid Social, Paid Search and Display. 
• Demonstrable experience of running complex website(s), booking systems, and providing digital channel management. 
• Experience adding value through web management techniques such as SEO and CRO, and using web analytics tools such as Google suite, Ads and Analytics.
• You take a customer-centric approach to digital optimisation, with demonstrable experience putting data and insights into action.
• Understanding of Facebook Business Manager, paid social, search, mobile media, affiliate marketing, display media, and sponsored content campaigns.
• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
• Exceptional written and verbal communication, planning, and project management skills.
• Basic HTML and CMS knowledge

Package:

• Competitive salary
• Pension contributions
• Comprehensive medical benefits package
• 1-week free familiarisation visit at any of our country houses for you and your family
• 28 days holiday inclusive of Bank Holidays, rising to 33 days after two years
• Discount at outdoors equipment stores
• Discounts on our holidays throughout the world
• Discounts on our holidays for friends and family
• Unique opportunity to explore the great outdoors

About the Company: 

Here at HF Holidays, we have over 100 years’ experience organising outdoor holidays. We specialise in offering a fantastic range of Walking and Leisure Activities holidays and every year over 60,000 guests choose to travel with us to over 70 destinations all over the world. 

We currently employ a team of over 450 employees, who work in our two main offices in Elstree and Penrith and across our 17 country houses around the UK. We also engage over 200 leaders and 800 volunteers who lead our holidays throughout the UK in our National Parks or Areas of Outstanding Natural Beauty and across Europe and Worldwide destinations. 

HF Holidays is a co-operative society owned by its 40,000 members worldwide. Our Mission is to provide shared holiday experiences, which inspire friendship, fun, and an active enjoyment of the great outdoors. We aim to achieve our Mission by applying the following values Trusted, Collaborative, Exceptional Experiences, Ownership, Inspiring, Passionate and Fun.

Interested? – We want to hear from you!

This is a great opportunity to join a multi-award winning, forward thinking, and passionate organisation who train, develop, and celebrate individual, team and organisational achievements.