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General Manager - Broadland Sands Holiday Park - Lowestoft, Suffolk

Park Holidays
Lowestoft, Suffolk
£50-55k per annum
Closing date
4 Jul 2022
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General Manager - Broadland Sands Holiday Park - Lowestoft, Suffolk

Job Type: Full Time, Permanent

Shift Days: Mon-Sun

Work Shift Hours: 44 Hours

Accommodation available for the right candidate

Park Holidays UK are a rapidly growing company and the largest caravan operator in the south of England. The business has a proven history of developing and promoting talented managers and an unprecedented investment programme across the group.

Park Holidays are currently looking for a proven Park General Manager from within the holiday sector to lead one of our fantastic businesses in the East of England.

With its prime seafront location and views over the North Sea, nestled between Great Yarmouth and Lowestoft on the coast road, Broadland Sands has the perfect balance of seaside & holiday town lifestyle so whatever you like to do outside of work, you can find it on your doorstep! There are many attractions nearby from great beaches, family friendly theme parks, the historic Broads in Nelson Country and its harbour side bars and restaurants.

The successful applicant will be expected to:

  • To review and establish new service standards for the Park, determining overall priorities, seeking constant improvement and basing targets upon customer expectations, whilst understanding and delivering the Company policy on service standards.
  • Oversee a large amount of Cap Ex, with investment in facilities and infrastructure.
  • To identify and implement new opportunities for greater efficiency and improving performance of the Park.
  • To identify ways of ensuring the smooth running of the Park and help achieve positive changes by helping others adapt to new situations.
  • To take control of new situations and pressures that arise by showing persistence, changes priorities and reorganising when required.
  • To prepare, plan and manage a budget for all resources on the Park, including capital expenditure and to monitor and maintain effective control.
  • To safeguard all licences on the Park by ensuring that the operation meets the legal requirements.
  • Prepare and meet annual operating profit targets.
  • Closely control all Park expenditure within the Company guidelines
  • Maximise occupancy of holiday hire fleet.
  • Maximise Caravan Sales with due regard to AUM and profitability, whilst monitoring the quality of sale and associated document in line with the Company’s Dealing Guidelines
  • To identify retail opportunities and maximise spends.
  • To ensure all terms and conditions of sales, licence agreements, park rules, etc. are implemented in line with Company guidelines.
  • Liaise with the local community, holiday industry and suppliers with a view to improving the effectiveness of the business.
  • To protect and maintain the Company’s assets.
  • To prepare and submit to the Operations Director schedules in connection with capital projects, winter maintenance, equipment and replacements.
  • To attend any relevant training courses as recommended by your Line Manager or the Company.

Focussing on an Effective Operation:

  • To plan the work of the team to meet annual Park targets by prioritising the key tasks and establishing methods that make best use of resources.

  • To address problems that arise through the assimilation of key information to take effective decisions.

  • To understand and apply the key measures of effective business performance for the benefit of the Park.

  • To keep up to date with key legislation and new approaches within the industry to positively affect the business.

  • To investigate problems that arise with facilities and equipment on the Park to establish root causes, determine solutions and monitor the progress of the work to ensure swift and safe resolution.

Ensuring Effective Communication:

  • To consider the target audience when communicating and encourage a substantial level of involvement to ensure understanding of issues.
  • To put across own views and opinions in a clear and constructive manner in one-to-one and small group situations
  • To build balanced and high performance teams and bring together areas with possible conflicting approaches to work towards common goals
  • To enhance others’ performance by giving balanced and constructive feedback to individuals, jointly reviewing and establishing a range of training activities to support their development.

The Candidate

  • The successful candidate should have:
  • The ability to lead, manage& develop a variety of park-based teams.
  • A proactive & positive approach within their role
  • Excellent communication skills
  • The ability to work under pressure with good decision making skills.
  • A professional and outgoing personality with excellent standards of presentation and customer care
  • Good & relevant IT skills, including knowledge of Excel, Word and e-mail.
  • Flexibility & Adaptability to meet the needs of a seasonal and varied business.

In return we offer a Competitive Salary, performance related bonus package, on park accommodation and the opportunity to progress.

Required Education, Skills and Qualifications

Previous experience in a management role is essential.


  • Competitive salary
  • Private healthcare.
  • Performance Related Bonus.
  • Free accommodation.
  • 20% friends and family discount on holidays booked with Park Holidays.
  • 50% staff discount on meals in our onsite restaurants
  • Great staff referral scheme
  • 28 days holiday leave per annum incl. bank holidays
  • Progression Programme within the Company

The Company

With 42 caravan holiday parks across the southern UK coastline from Devon in the West to Suffolk in the East, we are the largest provider of caravan holiday parks in the South of England. We offer great value family UK caravan holidays and short breaks, with a selection of touring and camping holidays too, along with a wide range of static caravan holiday homes and luxury lodges for sale.

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