Digital Marketing Manager

Location: Handforth/Hybrid 

Contract: Permanent

About the Pets at Home Group

At Pets at Home we have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this in sustainable way will be our most cherished assets: our People and our Culture. We are a business built on strong values and behaviours which guide everything we do. These are our foundations which will help us to deliver our better world pledge to create a better world for pets and the people who love them. The Pets at Home Group includes over 450 stores, over 310 Groom Rooms and 440 First Opinion Vet Practices. It’s fast-paced, innovative, fun and we put people at the very heart of everything we do. We are committed to developing a culture of inclusivity where everyone is able to come to work and be themselves, a culture which welcomes everyone irrespective of what makes us all unique. Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.

About the role

As a Digital Marketing Manager, you will work across the Group partnering with various Pets at Home Group functions. You will be responsible for developing and delivering the digital marketing strategy with the core objective of attracting group customers and clients through PPC, SEO, Paid Social, Display and Affiliate marketing channels.

You’ll be an experienced, enthusiastic senior digital marketer used to working either client or agency side.

Some key areas of focus in the role are: 

• Digital Campaign Management - Planning, developing, and executing integrated digital marketing campaigns, marketing communications and tactical activities via paid digital channels
• Performance Marketing - Management of overall traffic targets and generating customer acquisition online, including but not limited to PPC, affiliates, paid social, and display marketing
• Reporting / KPIs - Developing, setting, and monitoring key performance indicators across multiple strategic marketing campaigns
• Line and Stakeholder Management - Managing & mentoring a team of digital specialists to leverage, optimise and grow all digital performance channels
• Customer centric & Digital Transformation – Utilising CRM data and overseeing the implementation of new technologies, including Mar-tech development

 About you

Experience required for this role includes: 

• It is essential that you have digital marketing experience, ideally gained within a retailer or a digital agency.
• Excellent knowledge of Google Analytics, Search Console, Bing Webmaster Tools
• Strong management experience with the ability to mentor and develop others
• You’ll be able to think both at a strategic level, campaign performance level and can be ‘hands on’ with the optimisation of each channel
• You’ll have a strong understanding of current online marketing concepts, strategy and best practice (i.e., cookie compliance, first party data collection processes, GDPR compliance)

Desirable experience: 

• Experience in utilising CRM data within acquisition channels 
• Operational and implementation experience of Mar-tech
• CIM or Digital Marketing qualification
• Facebook Blueprint
• Google Analytics Academy
• ASA or CAP trained

Role benefits:

• Competitive Salary (details upon application)
• Up to 15% bonus 
• Private medical cover
• 6.5% pension scheme
• 28 days holiday + bank holidays + an extra day off for your birthday
• Life Assurance
• Hybrid working
• Discounts off our products and services
• Flexible benefits
• Share scheme 

Far more than a retailer, Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together. We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.