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Marketing & Communications Officer - Ashbourne

Employer
The National Trust
Location
Ashbourne, Derbyshire
Salary
21,684 pa
Closing date
9 Jun 2022
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Job Details

Marketing & Communications Officer - Ashbourne

Summary

Are you the person who can help create new, inclusive and innovative marketing activities to launch The Children's Country House at Sudbury? We're looking for someone to help reach new and diverse audiences, tailor our activity and connect with our members. 

The Children’s Country House at Sudbury is a new visitor offer for children and families. Opening in 2022, we’re recruiting a team to help us reimagine and reinvent our programme, our approach and our relationship with visitors. 

This role is required to work with vulnerable groups including children and any offer of employment or volunteering is subject to a satisfactory enhanced DBS check.



What it's like to work here

Sudbury Hall, the country home of the Lords Vernon, offers a delight of 17th-century craftsmanship, featuring exquisite plasterwork, wood carvings and classical story-based murals. Over the past few years, Sudbury’s family audience has grown substantially, and children are vitally important to our future. We’ve been working alongside children and their families to design a heritage attraction that works for them and makes them feel engaged and empowered. Every member of our team will be focused on the key goal of engaging children with heritage and making our work as playful, accessible and inclusive as possible. We have the highest standards of conservation and care for our collections and buildings and we carry out this purpose with and for the children who visit us. Our offer is unique, deeply authentic and profoundly impactful as is the team that work here.   
You'll work closely across the property team to stay up to date on programming, events and operational information to be shared digitally and physically with our visitors. You'll line manage a part time Social Media Coordinator and will work closely with regional and central consultants.

What you'll be doing

Day to day, you’ll manage and develop our annual marketing plan to help achieve our targets. This will include defining advertising activities and creating promotional materials and updates (across all media platforms, including social media), writing and distributing press releases and representing us on location filming and broadcast media when needed.

You'll help us reach larger and more diverse audiences for our places and our digital content, working as part of a team to make sure that we're sharing the best stories we can. Spreading the word about places to visit in the great outdoors, and raising awareness of our conservation work is key to what we're about.



Who we're looking for

To deliver this role, you'll need to have;

  • A good understanding of marketing techniques, including websites as well as digital and social media
  • Excellent written and verbal communication skills
  • Excellent digital and social media skills
  • Strong customer service skills
  • Advanced IT Skills (including Microsoft Office)
  • Problem solving skills, and ability to work on own initiative


The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Wherever you’re from, and whatever your background, we want to hear from you – and it doesn’t matter if you’re jam first, cream first, or even if you don’t like scones at all. Everyone is welcome.

Benefits for working at the National Trust include:

  • Flexible working whenever possible
  • Free parking at most locations
  • Free entry to our properties for you, a guest and your children (under 18)
  • Substantial pension scheme of up to 10% basic salary

Click here to find out more about the benefits we offer to support you.

Company

The National Trust is committed to promoting and preserving those places of natural beauty and historic interest for which it has the privilege to be responsible for the benefit of the nation, for everyone for ever.

The Trust is proud of what has been achieved over the last 126 years and is determined to maintain those high standards of conservation, stewardship and curatorial care for which it has been recognised throughout the world.

Its achievements have enabled the general public and the Trust’s members and visitors to enjoy and appreciate the countryside, coastline, gardens, historic buildings and collections, all of which encapsulate so much of the history of England, Wales and Northern Ireland. There is a duty to tell that history in a complete, balanced and accurate way, and without judgement.

The National Trust continues as a guardian of the past, and for the future, to uphold its duty to maintain and enhance what has been entrusted to its care.

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