Marketing Executive - Hemel Hempstead, Hertfordshire
We are looking for a Marketing Executive to join the Marketing team here at Butlin's.
This is the ideal role for someone with 1-2 years' experience in a marketing team, looking to gain more in-depth knowledge and experience in channel planning and execution across the marketing mix.
About the role:
Working closely with the Senior Marketing Manager, we're looking for a Marketing Executive to support with the planning, execution and reporting of our marketing efforts, in line with the overarching strategies for both the Butlin's Family and Live Music Weekends brands.
The role involves working collaboratively with stakeholders across the business, including:
External agency partners: Ensuring all media is planned and delivered to schedule, and that all creative is played out correctly and the right messages are always in rotation.
Digital trading team: Collaborating with our digital channels owners to ensure we're activating them in a manner that aligns with our overall marketing efforts, and that our reports / dashboards are fit for purpose.
Product Managers: Ensuring all marketing communications utilise the latest product updates and information.
Brand Identity Team: Briefing assets for use across the channel mix, ensuring they adhere to brand guidelines and support our proposition.
Support the Senior Marketing Manager to build and constructively challenge our marketing plans.
Develop an in depth understanding of our guest segmentation and brand proposition, with the ability to brief and execute campaigns to meet these consumer needs.
Maintain a commercial mindset to stay informed of our overall business and marketing performance, ensuring our agency partners are regularly updated.
Build productive relationships with key stakeholders (internal and agencies), to ensure the seamless delivery of campaigns.
Brief digital assets to activate through the funnel, ensuring content is fit for audience and format.
Maintain good knowledge of and adapt to changing platform trends.
Write compelling ad copy to increase engagement across campaigns.
Strive to innovate, test and trial new opportunities in our marketing mix.
Assist with delivery of weekly trading meetings (channel performance and market trends), and data collection for monthly marketing mix reporting.
Develop and maintain an up to date activity tracker, including a testing roadmap for relevant channels.
Budget management, including preparing costings and producing spend updates through the year.
Keep up to date with industry news and research figures, news channel opportunities and developments.
We are looking for:
BA degree in Marketing, Media, Communications or a related discipline.
1-2 years' experience in a similar role.
Experience working in a fast-paced marketing team.
Willingness to travel to our three resorts (including overnight stays).
A self-starter who can work under their own initiative.
Understanding of the marketing mix and the role(s) each channel can play.
Commercially minded, and able to interpret data on marketing performance.
Exceptional attention to detail is required, alongside good time management and organisation.
Excellent teamworking skills.
Confidence in explaining rationale behind ideas.
Great written and verbal feedback skills.
Travel and leisure industry experience.
Google Analytics experience.
Working with a media agency.
Understanding of paid social media, paid search and programmatic display.
We're introducing the UK to the new attitude and mindset of what Butlin's is and always has been about - having as much fun as possible. Whether you're a child or an adult, it's a place where you go all in, give everything, try everything, and have tons of fun doing it.
For over 80 years we've delighted millions of families by giving them a great time with memories that last a lifetime, and our much-loved resorts are places full of excitement, fun, variety and opportunity. We're not just here to do a job - we're passionate about Butlin's
Our founder Billy Butlin said: "You'll never get more out of life than doing a job that you enjoy." If you love people, join our great team who love to delight our guests. And you'll enjoy the opportunity of a lifetime. www.butlinscareers.co.uk
What do we offer:
Discounted Haven, Butlin's and Warner Leisure Hotels holidays for you, your family and friends
Reward and recognition schemes
Externally recognised qualifications to give you the opportunity to develop and progress
Lifestyle and shopping discounts and benefits
Unwavering focus on cleanliness and our reassurance to you that the safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.
Why not follow us on facebook @Butlins Careers and LinkedIn @Butlins
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