Academies Marketing Executive - Manchester

Employer
Sporting House
Location
Manchester
Salary
£21,000-£25,000 pro rata
Closing date
9 Jun 2022
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Academies Marketing Executive - Manchester

(7 Month Maternity Cover)

Initial contract length: 2nd May 2022 – 2nd December 2022

Responsible to: Head of Marketing & Communications
Salary: £21,000-£25,000 pro rata

Role overview

Leading on three key accounts within the business, you will be responsible for developing and delivering against marketing strategies across Becky Adlington’s Swim Stars, Becky Adlington’s Baby Stars and Total Swimming Academies (please refer to ‘More Information’ below). You will work closely with the relevant operational teams to build multi-channel campaigns that support business growth, brand awareness and customer journey.

Main duties

Work with the Head of Marketing & Communications and the wider teams to identify and capitalize on key growth opportunities across existing and new Academy venues across Becky Adlington’s Swim Stars, Becky Adlington’s Baby Stars and Total Swimming Academies.

  • Collaborate with the wider Marketing team and relevant operational teams to develop and implement online and offline MarComms plans aligned to company objectives and growth plans.
  • Confident interpreting current performance metrics, in order to identify key areas and opportunities for growth.
  • Bring innovative ideas to your team, utilising key Ambassadors and challenging current MarComms activity.
  • Manage multiple campaigns across all three accounts.
  • Working with multiple strategic partners such as our external PR Agency, to deliver against campaign briefs.  
  • Build customer profiles for each brand and complete competitor analysis against this.
  • Monitor and report on all marketing activity metrics and budgets.

Person specification

  • Proven Marketing Executive or similar role
  • Understanding of market research methods and analysis
  • Marketing Degree or related qualification
  • The ability to work on own initiative and develop own briefs and campaigns, and to work in an autonomous capacity
  • Excellent copywriting skills
  • Strong, dynamic and enthusiastic personality
  • Experience with social media marketing, CRM and email marketing software, and Google Analytics
  • Understanding of PPC and SEO with an eye for detail and good commercial acumen
     

Additional considerations

This individual should be an innovative marketeer with great people skills and a strong commercial marketing background. They would also need to be a good cultural fit and be able to demonstrate our Sporting House values.

Being a strong communicator is essential to the role and candidates with experience in retail, hospitality and leisure are encouraged to apply.

Having a background in growing a subscription-led business is desirable, as is a passion for children’s activity.

More Information

  • Becky Adlington’s Swim Stars (BASS)

    Led by Four-time Olympic Medallist Becky Adlington OBE, BASS provide high quality swimming lessons in premium Total Fitness Gyms across the country, for children ages 3-11 years. 
     
  • Becky Adlington’s Baby Stars (BABS)

    Led by Four-time Olympic Medallist Becky Adlington OBE, BABS provide supportive parent and baby swimming lessons in premium Total Fitness Gyms across the country, for babies and toddlers ages 0-3 years. 
  • Total Swimming Academies (TSA)


Led by Olympic Medallist Steve Parry MBE, TSA is a community-based programme delivering quality swimming lessons for ages 3-11 years in school pool facilities. TSA also offer UK schools access to their School Pool Legacy Fund to invest in their facilities and keep them in great shape. 

 

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