Copywriter - Kentish Town

Employer
The Rank Group plc
Location
London, Greater London
Salary
Competitive
Closing date
8 Nov 2021

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Sector
Sales & Marketing jobs, Marketing
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Copywriter - Kentish Town

Company Description

The Rank Group is growing rapidly within both our Venues and Digital businesses. If you're not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino. We have most recently acquired Stride Gaming, which, together with our existing Digital business, forms Rank Interactive.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you'll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.


Job Description

Work as part of a talented, hard-working and forward-thinking global copy team, writing innovative, compelling and persuasive copy across Rank Interactive's Digital and Retail spaces.

Create copy for all Rank brands, including the renowned Mecca Bingo and Grosvenor Casino estates, on a variety of tasks; from CRM campaigns, headline banners and SEO blogs to UX, social copy and everything in between.

Work closely with your fellow copywriters, key stakeholders, designers, UX and Digital Ops teams, plus brand managers and execs, playing a key role in finessing core messages and understanding target audiences to help our Brands grow.

Set internal quality targets to ensure all customer facing copy is to the highest standard and is accurate, relevant, current and grammatically correct.

Adhere to brand and tone of voice guidelines, ensuring compliant and engaging content. Understand different customer groups and adjust language accordingly.

Join in with development of creative ideas, concepts and approaches for marketing campaigns, working with marketing teams to drive creativity and innovation, and to test and measure the impact of words for our brands and customers.


Qualifications

  • Demonstrable experience of creating high quality copy for digital platforms
  • Minimum of 2 years' experience in a similar role
  • Experience in creating and following brand and tone of voice guidelines
  • Solid commercial business understanding - focused on maximising customer value through copy that generates action
  • Gaming related industry knowledge and experience beneficial


Additional Information

if you'd be interested in joining the Rank family, please get in touch and we can talk through the options available to you.

To find out more information, follow us over on LinkedIn!

Rank Group & Rank Interactive

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