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PR Manager - The Ivy Collection - Head Office

Employer
The Ivy Collection
Location
London (Central)
Salary
Discussed at venue
Closing date
1 Nov 2021

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Sector
Sales & Marketing jobs, Sales and Marketing Manager
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As a PR Manager you will work across a selection of sites and will report to the Group Head of Communications focusing on protecting and promoting the brand. The PR Manager will be tasked with positioning the brand in a fitting and effective manner to drive sales through specific media stories and calls to action, plus ensuring we are relevant with guests at all times. Assisting with the development and execution of a comprehensive annual PR strategy for each restaurant. This will be overseen by the Group Head of Communications and will be fully aligned with each site’s marketing plan 

Responsibilities include:
  • Conducting proactive and strategic press activity – creating, updating and sending out press releases, briefing and managing media interviews
  • Developing and executing comprehensive PR plans, tailored to each site and activation 
  • Establishing and maintaining key relationships with press, influencers, agents and public relations contacts 
  • Managing PR agencies, both within London and regionally – approvals, setting and tracking agency KPIs, regular calls and meetings  Identifying the need and angle for press events / dinners for specific restaurants and organising them from A to Z 
  • Producing high impact press coverage that raises awareness of the brand amongst its target audiences and in keeping with the brand’s communications strategy 
  • Trend mapping within the press and assisting with story creation 
  • Working with the marketing team to identify key opportunities by site to support brand awareness 
  • Attend and host media events as required 
The ideal PR Manager will: Have a minimum of 5-6 years’ experience within the PR industry Currently be a Press Manager or a highly experienced Communications Manager within a highquality restaurant, leisure, press agency or hospitality
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