Email Marketing Executive - Hemel Hempstead, Hertfordshire
We are looking for an Email Marketing Executive to join our Marketing team here at Butlin's
About the role:
You'll be working closely with the Email Marketing Manager to support with the planning, execution and reporting of our marketing efforts, in line with the overarching strategies for both the Butlin's Family and Live Music Weekends brands.
You will be responsible for:
Working closely with the Email Marketing Manager on the planning, development, and execution of all email campaigns to communicate with targeted audiences.
The Email Marketing Executive will be responsible for managing the end-to-end process of developing, and building HTML email templates with our template builder, monitoring email quality to ensure they are optimised for different email devices and working with our external agency on the delivery including the setup of tracking links and tagging.
The role requires great people skills so that excellent relationships are maintained with our internal team and with our email service provider. This role works collaboratively with other members of the marketing team to deliver projects as required.
The Email Marketing Executive will also work with the Email Marketing Manager to devise and deliver campaigns which are relevant, compelling, and timely, they should also challenge the perceptions of the Butlin's brand and tie in with our creative and sales propositions and remain aligned to our brand guidelines.
Own the existing family and LMW behavioural communications journeys and content to ensure that they reflect the latest news about Butlin's and meet our guests needs.
Monitor and improve campaigns by conducting tests; subject line, landing page, delivery times/days, content formats etc.
Maintain good knowledge of and adapt to changing platform trends.
Write compelling copy to increase engagement across campaigns.
We are looking for:
1-2 years' experience in a similar role using email, automated email, SMS, push notifications.
Experience working in a fast-paced marketing team.
Google Analytics experience.
A self-starter who can work under their own initiative but also as part of a team.
Experience of working with customer data and with Email Service providers to drive high volume turnaround campaigns.
Exceptional attention to detail is required, alongside good time management and organisation.
Working to brand guidelines
Creative and analytical, is a problem solver
We're introducing the UK to the new attitude and mindset of what Butlin's is and always has been about - having as much fun as possible. Whether you're a child or an adult, it's a place where you go all in, give everything, try everything, and have tons of fun doing it.
For over 80 years we've delighted millions of families by giving them a great time with memories that last a lifetime, and our much-loved resorts are places full of excitement, fun, variety and opportunity. We're not just here to do a job - we're passionate about Butlin's
Our founder Billy Butlin said: "You'll never get more out of life than doing a job that you enjoy." If you love people, join our great team who love to delight our guests. And you'll enjoy the opportunity of a lifetime. www.butlinscareers.co.uk
What do we offer:
Discounted Haven, Butlin's and Warner Leisure Hotels holidays for you, your family and friends
Reward and recognition schemes
Externally recognised qualifications to give you the opportunity to develop and progress
Lifestyle and shopping discounts and benefits
The safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.
Why not follow us on facebook @Butlins Careers and LinkedIn @Butlins
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