PPC Executive - Wigan Office, Wigan
Our team is so important to us, the people in our business is what makes us successful. We live by a set of values called our ‘Winning Ways’; Win Together, Aim Higher, Own It, We Care and Love What We Do.
We focus on what sets us apart as a brand and ensure we have the role expertise to celebrate our fitness product and deliver an exceptional experience. Our members are at the heart of everything we do.
Key responsibilities Supporting and delivering on paid media marketing activity with a key focus on paid search and paid social. Delivering the paid media marketing strategy to acquire new customers and maximise performance of an existing customer base. Strategy planning and implementation across paid social with a key focus on Facebook & Instagram, identifying potential opportunities for improvement. Analysing performance data to produce marketing strategy and performance reports. Drive innovation and explore new paid media opportunities. Ability to write persuasive, coherent & benefit led ad copy.
Who we're looking for? 2+ years experience with Google Ads (Search/Display) and Facebook Ad Campaigns, in an in-house or agency role. Experience with conversion rate optimisation and A/B testing. Experience in Facebook demographics, interests and behaviour targeting. Excellent attention to detail with a strong analytical and technical mind-set. Experience liaising with SEO and affiliate marketing industries would be beneficial. An interest in the fitness industry would be beneficial.
Fitness First created the gym industry in the UK in the 1990s and fast became a leader in the market because of its unshakeable passion for fitness. With 45 clubs across the country, the Fitness First team are experts in everything health and wellbeing, supported by four key best in class brand pillars: Classes, Equipment, Personal Trainers and Customised Workouts. Fitness First is committed to a bright future of making our members stronger in life, one training session at a time.This role is based in our Support Centre in Wigan, where free parking is available. We are also only a few minutes drive to our fitness club where we offer free membership to our employees as well as further discounted memberships for friends and family.