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Digital Marketing Executive

Employer
Daniel Thwaites
Location
Daniel Thwaites Head Office, Blackburn
Salary
Competitive salary with great benefits
Closing date
26 Jul 2021

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As our Digital Marketing Executive, you’ll support the Digital Marketing Manager and wider marketing team on a variety of activities to increase awareness and drive conversion across our portfolio of characterful properties.

 

Your day-to-day activities will include:

  • Supporting the Digital Marketing Manager with the day-to-day management of in-house CMS, including updating copy and imagery across multiple websites
  • Day-to-day management of third-party and online travel agent listings ensuring pricing, imagery and property features are correct and up-to-date
  • Co-ordinating and ensuring new promotions and offers are accurate and available on time to align with advertising calendar
  • Working with the Digital Marketing Manager to design and implement PPC campaigns using search, display and remarketing strategies, and keeping within budgets
  • Creation of website landing pages to support campaign objectives
  • Supporting the development and implementation of SEO strategies
  • Optimising website content ensuring consistent brand identity and tone of voice
  • Supporting the wider marketing team to plan and implement local and group campaigns using SEO, content, and paid strategies
  • Liaising with pub tenants to gather information to create content for new websites
  • Working with the digital agency on bug fixes and smaller development tasks
  • Some travel to properties to build relationships with key stakeholders

 

Who are we looking for:

  • Experience with Google Analytics and Google Ads
  • Confident copywriting skills
  • Strong attention to detail
  • Excellent time management and organisational skills, and the ability to manage multiple tasks
  • Experience of paid search techniques and SEO best practices
  • The ability to work collaboratively with multiple key stakeholders
  • A genuine interest in digital marketing trends and techniques
  • Experience with a variety of Content Management Systems
  • The ability to generate creative ideas
  • Able to build strong relationships with internal and external teams within the business

 

In return, we are offering a rewarding role with scope for career progression along with;

  • A fun environment where you will receive the training and support to develop and progress
  • Free parking
  • Employee advise line, health cash plan with access to discounted high street perks
  • 33 days annual leave 
  • Discounted accommodation, food and drink in our beautiful properties across the country
  • Pension & Life assurance
  • Long service awards, including free meals and free stays with your friends or family

 

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