Digital Marketing Executive
- Employer
- Daniel Thwaites
- Location
- Daniel Thwaites Head Office, Blackburn
- Salary
- Competitive salary with great benefits
- Closing date
- 26 Jul 2021
View more
- Sector
- Sales & Marketing jobs, Marketing
- Job Type
- Full Time
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As our Digital Marketing Executive, you’ll support the Digital Marketing Manager and wider marketing team on a variety of activities to increase awareness and drive conversion across our portfolio of characterful properties.
Your day-to-day activities will include:
- Supporting the Digital Marketing Manager with the day-to-day management of in-house CMS, including updating copy and imagery across multiple websites
- Day-to-day management of third-party and online travel agent listings ensuring pricing, imagery and property features are correct and up-to-date
- Co-ordinating and ensuring new promotions and offers are accurate and available on time to align with advertising calendar
- Working with the Digital Marketing Manager to design and implement PPC campaigns using search, display and remarketing strategies, and keeping within budgets
- Creation of website landing pages to support campaign objectives
- Supporting the development and implementation of SEO strategies
- Optimising website content ensuring consistent brand identity and tone of voice
- Supporting the wider marketing team to plan and implement local and group campaigns using SEO, content, and paid strategies
- Liaising with pub tenants to gather information to create content for new websites
- Working with the digital agency on bug fixes and smaller development tasks
- Some travel to properties to build relationships with key stakeholders
Who are we looking for:
- Experience with Google Analytics and Google Ads
- Confident copywriting skills
- Strong attention to detail
- Excellent time management and organisational skills, and the ability to manage multiple tasks
- Experience of paid search techniques and SEO best practices
- The ability to work collaboratively with multiple key stakeholders
- A genuine interest in digital marketing trends and techniques
- Experience with a variety of Content Management Systems
- The ability to generate creative ideas
- Able to build strong relationships with internal and external teams within the business
In return, we are offering a rewarding role with scope for career progression along with;
- A fun environment where you will receive the training and support to develop and progress
- Free parking
- Employee advise line, health cash plan with access to discounted high street perks
- 33 days annual leave
- Discounted accommodation, food and drink in our beautiful properties across the country
- Pension & Life assurance
- Long service awards, including free meals and free stays with your friends or family
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