Marketing Executive - Various locations
A Peachy Place to Work Learn and Grow
If you are looking to join one of the UK's Top 25 Best Companies to work for, then look no further. We are on the hunt for a talented and enthusiastic Marketing Executive to join us here at Peach Pubs.
Our purpose is Making Life Peachy, by creating the Best Gastro Pub company on the planet. To realise our aim, we need all of our guests to love us, and be their number one choice, choosing to eat, drink and indulge with us. If all guests receive a Peachy service, great food and drink, they will return and recommend and become regulars.
This will only happen when we market to our guests in the right way, and at the right time, about the right things. It is supporting the pub teams with marketing activity and actions, striving for perfection and ensuring all guest touchpoints are the best they can be. It’s important to understand the brand and why guests choose us, and support localised marketing as well as our digital strategy. Working with suppliers to host great pub events, telling our story to guests and living our values.
Using insights and data to learn, personalising our guest communication and using rewards and treats to drive loyalty. If we do that, guests will love us, which will drive sales and profit – that’s Making Life Peachy.
The Marketing Executive will play a pivotal role, supporting the pubs and wider marketing team across the entire marketing mix. A varied role – no two days will be the same. You will be part of an integral small-knit team, whilst also working across other teams in the business. We strive to get things right first time, chase perfection, and whilst this is a field-based role, will work together regularly in trade to encourage creativity and share ideas.
The person will be responsible for copywriting, brand story telling, Peach social media and OpenTable management. You will also be overseeing menu change, being accountable for proofing and meeting deadlines. You’ll also look after citations, pub websites and manage photoshoots, as well as following through on strategic activities to drive sales, campaign planning and supporting our sustainability mission. The role will involve looking at data to present insights – highlighting success or suggesting areas of improvement and supporting the team with POS edits on creative to deliver on deadlines.
To deliver a seamless guest experience, at every touchpoint, both online and in the pub, maximising CRM tools, the app, online ordering, enquiry and booking systems, as well as timely guest replies.
You will be in charge of your own diary, with part of your week spent out in the pubs. Having a driving licence with your own vehicle is a must, as well as being willing to travel to our office in Bicester, along with our pubs across the entire group. This is a full-time permanent role, and fantastic opportunity to grow and develop within a very exciting industry.
Expectations & Responsibilities
· To complete requests timely
· Follow through on activities following strategic planning sessions
· Updating posters and other POS material
· Producing social content to tell the Peach story
· Updating websites
· Supporting with event organisation
· Monthly blog writing
· Email writing
· Social content
· OpenTable management
· Wordpress updates
· Digital citations
· Social media platforms
· Microsoft Word, Excel, Powerpoint
· Indesign & Photoshop
· Organising and overseeing photoshoots
· Proof reading
· Overseeing menu change
· Guest replies
· Data analysis
· Competitor research
Knowledge & Experience
· B2C marketing experience
· A love of hospitality
· Experience with OpenTable, Microsoft, Photoshop & Indesign
· Proven experience with long and short copy
· An eye for detail
· Use of Wordpress
· Full UK Driver’s Licence
· Marketing qualification desirable
· Social advertising
· Understanding of CRM software
· Knowledge of SEO
What's in it for you ?
· Mac Book
· Employee discount in all Peach Pubs
· Pension Scheme
· 20 Days annual leave, plus Bank Holidays, with extra accrued after years of service
· Flexible working
· Travel expenses
· Route to Partnership
· Annual Peachfest Party
The Bigger Peach
Work for a company committed to creating a greener planet, giving back and raising money for the local community and charities, with opportunities for you to get involved. We are constantly working on reducing our carbon footprint and have 10 promises we live by every day.
More info on everything we do is available on request and on our website www.makinglifepeachy.com
If you’re a Marketing Executive who wants to Make Life Peachy for your team, guests and suppliers, then we’d love to hear from you.