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Social Planner - Leeds

Employer
Asda
Location
Leeds, West Yorkshire
Salary
Competitive salary plus benefits
Closing date
23 Jun 2021

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Social Planner - Leeds

Are you passionate about all things social media marketing? Are you skilled at creating organic and paid marketing plans that align with business objectives? Are you a skilled multi-tasker who can work on multiple projects to differing deadlines at once.?

 

As an integral part of the content marketing team, you will support in the planning and delivery of content across paid and owned channels including digital, print, social and photography.  You will bring your experience to the role to ensure we deliver best in class creativity.

You will develop excellent working relationships across the wider customer department, the business and at agencies.  You will work closely with the in house studio and in house production teams to design content that is industry-leading.  You will also work closely with the wider marketing team to ensure that content plans align with overall marketing plans and that key campaign objectives are met.

You will own the organic and paid plan and ensure that you can develop and flex it based on business needs and performance analysis, ensuring that you keep colleagues updated on any channels or developments.  A large part of the role will be ensuring measurement is in place to track the effectiveness of all activity.  You will bring to the role a solid track record of delivering on time, on budget and to brief.

Work closely with Publishing colleague and design team to ensure all content is delivered on the right channel at the right time and within budget React to data from the Publishing Planner, insight and performance, adapting plans where necessary to spot and act upon opportunities

 

Your role

You will be a key part of the content team responsible for the planning, and analysis of all social media content across Asda's social media portfolio.  You will be passionate about social media including monitoring performance and spotting emerging trends.  You should also be able to identify and unlock innovative partnerships (platforms, digital companies, influencers) and wider digital marketing opportunities that ensure Asda is best in class.

You will work cross-functionally with internal and external stakeholders ensuring alignment across your channels and that we have best in class creative.    You should have a keen eye for detail as well as being skilled at ensuring brand, campaign and style guidelines are followed.  By working with in house production, in house studio and agencies you will ensure delivery of creatve is consistent across all channels.  You should also be able to spot and communicate opportunities to test and learn or trail formats and functions.  You will also be the main contact in the team for trading and legal - ensuring sign off on wording, product and prices so should bring a level of professionalism and collaborative working to the role.

You'll be the champion of the customer, working to ensure creative content is customer focused and reflects customer mindset. Your focus will be on making strategic decisions to help inform our creative based on customer feedback, social listening and insights.

 

About You

  • You will have 2-4 years digital, social and print marketing experience
  • You must have worked with or for a creative agency and be skilled at managing creatives.
  • You must be pragmatic and strategic in your thinking.
  • You must be able to multi task and work in an agile and flexible manner.
  • You are a team player with excellent cross functional working abilities, you must also have project management experience
  • You will be experience in managing projects that are delivered on time, on budget and to brief.
  • You will be a born multi tasker with the ability to work with speed, accuracy and agility in a fast paced work place.

 

If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 2-3 days per week.

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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