Marketing Manager

Marketing Manager (Campaigns and Digital)

Ideal role for an enthusiastic, passionate commercially focussed marketing professional with a good track record in digital marketing but looking for a broader role with a huge amount of accountability and autonomy, and most of all whose work will make a real positive difference to improve the lives of the animals with which we share our planet.

Our Organisation

East Midland Zoological Society has been running Twycross Zoo for almost 60 years in the heart of England. Twycross Zoo is an award-winning conservation and science-led zoo. We are rapidly growing, and pre-Covid, were welcoming over 600,000 people every year to our 100-acre rural site.

We are an ambitious organisation keen to drive the conservation and scientific aspects of the zoo to new heights as well as optimising on commercial advantages. We are the only zoo in the UK to house all 4 great apes - Gorilla, Orangutan, Bonobo and Chimpanzee - and we care for some of the most endangered animals to the highest welfare standards, including an extensive primate collection plus tiger, leopard, giraffe, rhino, penguin, flamingo and giant tortoise represented.

The Role – Marketing Manager (Campaigns and Digital)

There has never been a more exciting time to join the Marketing Team at Twycross Zoo, after experiencing the biggest period of growth over the last few years there is a programme of major investment taking place, including a £5m pound investment in a whole new area at the Zoo for 2022, which will be sure to catapult the Zoo from a leading regional attraction to a major national attraction.  Not only will you be involved in some career defining projects, your work will leave a lasting legacy and is part of a much bigger purpose to support in saving the species with which we share our planet.

As the Marketing Manager, you’ll be reporting to the Head of Commercial Marketing and Sales, taking responsibility for developing, driving and delivering all campaigns including key trading period / seasonal campaigns, membership activation and secondary revenue campaigns.

You’ll be managing the development of both creative and media materials to be on time and on budget, along with owning and delivering all activity across digital channels (excluding social media) and driving improvements in revenue generation and user experience.

Your duties will include but not be limited to:

• Working with the Head of Commercial Marketing and Sales to develop the annual marketing activity plan in line with the marketing strategy, and leading the delivery of all campaigns, digital activity and promotions
• Reviewing and developing promotional offers and deals to support the annual plan and deliver budgeted revenue, yield and visitors numbers
• Cross functionally driving the delivery of all major campaigns across the Zoo
• Owning, developing and driving delivery of all digital marketing (excluding social media and digital PR)
• Briefing and managing all creative, digital and media agencies to deliver work that supports the marketing plan
• Managing the expenditure budget for marketing lines related to digital and campaigns, including tracking spend and monthly reconciliation
• Regularly gathering and analysing data and insights, and providing weekly reports to Head of Commercial Marketing and Sales
• Motivating and managing the Inhouse Designer on a day-to-day basis, setting clear objectives and priorities, and carrying out weekly 121s

Our Requirements – Marketing Manager (Campaigns and Digital)

• Proven B2C marketing management experience, ideally from a digital background used to working in a fast-paced role
• Good commercial focus ensuring marketing activities drive financial goals
• Experience of managing marketing agencies and budgets
• Experience of working on delivering integrated marketing campaigns across a variety of channels
• Strong ownership mentality and an innovative and creative with a proactive, problem-solving approach
• Excellent interpersonal, verbal and written communication skills with proven ability to work with a wider team
• Well-developed organisational skills, with the ability to work to deadlines and deliver under pressure
• A passion for the Zoo’s work and purpose and a genuine energy for working in marketing

The Package

Staff engagement is at the very core of what we do. We are committed to the fundamental approach of equal opportunities in employment.

As the Marketing Manager, you’ll receive:

• Starting salary of circa £30,000, negotiable dependent on experience
• 31 days holiday (inclusive of bank holidays)
• A staff membership card giving you free entry to Twycross Zoo on your days off
• Complimentary Twycross Zoo ticket allowance for friends and family
• Free access to other BIAZA zoos and aquariums (Covid-19 dependent)
• 25% discount in the Twycross Zoo gift shop
• 10% discount in Twycross Zoo food and beverage outlets
• Free onsite parking
• Access to work counselling services
• Fun staff events (Covid-19 dependent)
• The chance to work in an amazing location
• Plus more!

More about Twycross Zoo:

Over the last 8 years we have opened a new gibbon island complex, a multi-million-pound chimpanzee area, built a new tiger habitat and a new rhino area and welcomed our largest visitor numbers ever in 2019. We launched our Tz2030Vision in late 2019 which sets out the developments for the next 10 years including a National Science and Conservation Centre.

Covid has hit us hard but with great teamwork and restructuring only put development plans on hold for a year so we are emerging with a renewed energy to restart and continue our growth and success.

You’ll be part of an evolving and progressive organisation at Twycross Zoo East Midland Zoological Society. We can promise a challenging and supportive workplace where your expertise is valued, and change is a constant! Our organisation strives to educate and inspire everyone to care about, and therefore help save, the other species with which we share our planet.

If you would like to join our team, and you have the experience required to fulfil this role, we would love to hear from you.

All applications for this Marketing Manager (Campaigns and Digital) vacancy are to be submitted online, and strictly no agency calls or agency CV submissions.