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Head of Sales - Regional

Matrix Fitness
Stoke-on-Trent, Staffordshire (Remote Working)
£45k and in addition OTE ranging from £40k-£45k, bonus + benefits
Closing date
16 Apr 2021

Head of Sales - Regional

Department: Commercial Sales

Reports to: Sales Director


The Head of Sales for the Regional Team must:

  • Show pro-active management of the Regional Sales Team within the assigned territory
  • Achieve commercial product sales targets in agreed territory, both on an individual and team basis
  • Ensure that all Field Sales Area Managers are fully motivated to meet or exceed sales objectives within their assigned
  •  Pro-actively develop the Matrix brand within the assigned territory among existing and new clients.
  • Project at all times a highly professional image of Matrix and Johnson Health Tech UK.


Description of Key Duty/Responsibility

  • Motivate and develop Sales Managers within the territory, demonstrating strong skills in Leadership, Sales Management and Coaching, that promotes a high performance sales culture and achievement of set KPI’s
  • Assist with preparation for the teams customer meetings, attending to support / coach where necessary.
  • Meet and exceed individual and team sales target within the assigned territory through company leads and self-generated leads.
  • Continually learn new product & industry knowledge and acquire cutting edge selling skills, as well as keep abreast of competitive issues, products and the market as a whole.
  • Attend and participate in internal and external sales meetings, seminars, and trade shows as required
  • Ensure that the Key Business Influencers within the territory attend trade shows and new product launches.
  • Liaise regularly with UK Sales Director to ensure alignment to the overall Company goals and business plan.
  • Setting an example, ensure that all Sales Managers within the territory comply with internal processes and systems.
  • Ensure compliance within the CRM database for self and Sales Team within the assigned territory
  • Receive and submit required reports in a timely manner, analysing data as required and working closely with the Sales Director to manage based on this


  • Good standard of education - Minimum 5 GCSEs (including Maths and English).
  • Proven track record in sales of capital equipment within Matrix UK or the Health & Fitness industry.
  • Previous experience of managing a team or individuals preferred.


  • Proven selling skills.
  • Excellent Time Management and Organisational skills.
  • Negotiating skills
  • Problem solving
  • MS Office skills: 
  • PowerPoint;
  • Word; and
  • Excel.


Essential To All Roles

  • Meeting Customer Needs
  • Managing Relationships
  • Working With Others
  • Communication
  • Self Confidence
  • Self Control

Specific To This Role

  • Strategic Approach
  • Achieving Team Results
  • Influencing Others
  • Personal Organisation
  • Determination
  • Quality Conscious
  • Active Listening

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