Revenue & Yield Manager - Maternity Cover

Parkdean Resorts
North East
£33000 - £400
Closing date
16 Apr 2021

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Job Details

Reporting to:

Revenue Manager

Responsible for:

No line manger responsibilities

Job Purpose

Provides support and recommendations to the Head of Revenue in strategic planning and day-to-day management of operational and tactical decisions relating to the achieving Revenue targets and profit improvement.

Key Responsibilities & Accountabilities

  • Maximise occupancy and revenue in line with targets and profit improvement plans.
  • Manage and support the Revenue Assistants to ensure they perform at the highest standards to support the overall holiday sales performance.
  • Set short, medium and long terms targets to maximise revenue potential.
  • Develop and monitor reports to manage performance across all channels.
  • Manage performance versus budget and forecast ensuring all concerns and opportunities are escalated as soon as they arise.
  • Develop and manage promotional calendar including offer proposals, execution and reporting.
  • Manage third party relationships to develop performance, insight and new opportunities.
  • Seek new routes to market that deliver incremental growth in need periods.
  • Make recommendations on improving the fleet mix, caravan/lodge, 2/3 bedroom, pet friendly, non-smoking etc. both in season and during annual fleet replacement project.
  • Develop profiling strategy to minimise gaps and maximise revenue opportunity.
  • Create plans and measures for maximising hire fleet revenue from sub hire.
  • Monitor vacant pitch report to ensure flexi fleet opportunities are ceased upon early.
  • Prepare weekly sales briefs for Marketing and the Sales teams, highlighting upcoming concerns/opportunities, current offers, third party activity and any relevant market insight.
  • Manage the Owners Sub hire scheme, monitoring participation and ensuring I line with our overall holiday sales targets.
  • Monitor ancillary sales, developing new incentives to drive additional revenue, including the creation of new charges/supplements.
  • Monitor non-holidaymaker bookings such as staff standby, repair, entertainment, SWOP to ensure minimal impact to sales targets.
  • Carry out annual park reviews, create pricing strategy, pricing and discount plan to coincide with annual brochure launch.
  • Work with Marketing Team on direction and execution of marketing campaigns.
  • Work with Sales Managers/TLs on additional revenue generation and outbound campaigns.
  • Develop departmental processes to help irradiate unnecessary tasks and improve productivity.
  • Liaise with Website Development Manager to understand the park-by-park performance in terms of pageviews, customer journeys, funnel conversion and online booking searches to help identify optimal locations for promotional material.
  • Liaise with Reservation Systems Manager to ensure product, pricing, discounts loaded correctly and reporting in place to support decision making.
  • Host daily operational revenue meetings with other RMs/RAs.
  • Engage in weekly tactical revenue meeting, sharing insight and recommendations for driving revenue at your parks and planning forthcoming weeks.
  • Prepare for monthly strategic revenue meeting with the wider team, presenting overall position and forward plans.
  • Attend monthly Departmental Team Manager meetings to prioritise workloads and plans.
  • Benchmark and record our product/price versus competitor in order set long term strategy for parks position in the market.
  • Support Head of Revenue in writing monthly Holiday Sales paper.
  • Host regular General Manager Sales calls, minimum fortnightly during season.
  • Liaise with Region Directors on a regular basis to feedback on park performance and forward planning.
  • Maintain strong product knowledge, including website content to maximise performance.
  • Support Head of Revenue as and when needed.
  • Maintain knowledge and awareness of the company health and safety policies and procedures and ensure safe working practices are maintained at all times.
  • Ensure that your behaviour and that of others reflects the company values.
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