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Senior Digital Marketing Executive - SEO Specialist - London

Employer
The Restaurant Group
Location
London, Greater London
Salary
40,000.00 to 45,000.00 Per Annum
Closing date
10 Mar 2021
Senior Digital Marketing Executive - SEO Specialist - London

The Restaurant Group Plc (TRG) is a significant player in the UK casual dining market, operating over 300 restaurants and pubs which include Frankie and Benny's, Wagamama, Chiquito, and Brunning & Price pubs. We also operate a concession business, which trades in many of the UK airports.

 

This is an exciting time for TRG - as well as recent changes and innovation to develop our offering and customer experience in our established, iconic brands such as Frankie and Benny's, we are also pursuing other growth opportunities within the dining sector, exploiting online brands, delivery, click and collect and grab and go.

 

The Role

We are looking for a strong digital all-rounder candidate specialising in lead generation, to lead the execution and development of our paid, search and affiliates strategies and campaign activations. You will be part of the Leisure & Concessions division, reporting into the Digital Marketing Manager and your key role will be to develop and oversee the implementation of our strategies and campaigns across search, display and affiliates platforms. You will also be expected to own tasks like landing page creation and optimisation and website management and upgrades.

 

Key Responsibilities

  • Activate marketing campaigns, identifying and targeting different audiences and building engaging and on brand content
  • Maximise our search exposure, constantly optimising our presence on organic and paid channels (SEO, SEM)
  • Working with affiliate partners, driving uptake of our off-trade business, bookings and voucher redemptions
  • Buying and optimising media across display, social, video and paid search
  • Ensure our restaurant presence online is up to date, on brand and fully optimised
  • Work with IT Product Manager to ensure that our website and app content is up to date, relevant and accurate. Feed in to the product development roadmap
  • Work with brand marketing and operations teams to ensure optimised impact of marketing campaigns, integrated across all customer touch points
  • Reporting on campaign performance to key stakeholders, giving insight into trends and forming plans for optimisation

 

Required Experience

  • 4+ years' experience with lead generation
  • Track record of landing campaigns with strong performance
  • Experience using Google Ads, FacebookAds, CRM systems (Exponea desired, but not required), CMS systems, affiliate platforms and Google Analytics
  • Experience with DAX would be a big advantage
  • CCS, HTML and InDesign skills
  • Intermediary knowledge of Google Analytics GoogleAds, FacebookAds,
  • Problem solving skills, able to help the team find solutions
  • Strong written and verbal communication skills
  • Copywriting skills are desirable, but not required
  • Time management, efficient and well organised, can manage multiple tasks

 

Person Specification 

  • Genuine interest in the brands and industry: staying up to date with industry trends and competitors activities
  • SOCIABLE: Engaging audiences through creative content is what you'll do. Work in a way that is human-centric, sending email recipients content they want to receive in email marketing through dynamic targeting.
  • DYNAMIC: strive to stay on top of the latest innovations in MarTech and proactively seeks opportunities to improve
  • AMBITIOUS: think big when brainstorming campaign ideas. It is essential to be forward-thinking and have courageous decision-making in order to cut through all of the noise.
  • DILIGENT: great attention to detail so thoroughly check through work before it goes live on any medium.
  • RESULTS-DRIVEN: you must understand of performance analysis, in order to continue learning and improving.
  • TEAM PLAYER: Works with others across the organisation and with external partners to get to output, being able to share new- and build on existing ideas

 

Our Values

 

Make it Magic

Has a positive can-do attitude and is committed to delivering the highest quality of service for our team members and guests

 

Keep it Fresh

Challenges the way things are done, takes a creative approach and has a keen interest in Marketing and innovation

 

Be Sharp

Adapts easily in a changing, fast paced environment, has the ability to work flexibly under pressure and demonstrates a strong sense of urgency

 

Own it

Takes personal responsibility, has a proactive approach and strives to deliver great results

 

Do it Together

Has the ability to lead and positively influence at all levels, works collaboratively with others and is fun to be around.

 

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