The Restaurant Group Plc (TRG) is a significant player in the UK casual dining market, operating over 300 restaurants and pubs which include Frankie and Benny's, Wagamama, Chiquito, and Brunning & Price pubs. We also operate a concession business, which trades in many of the UK airports.

This is an exciting time for TRG - as well as recent changes and innovation to develop our offering and customer experience in our established, iconic brands such as Frankie and Benny's, we are also pursuing other growth opportunities within the dining sector, exploiting online brands, delivery, click and collect and grab and go.

The Role

We are looking for a strong digital all-rounder candidate specialising in CRM to help lead the execution and development of our CRM strategy and campaign activation. You will be part of the Leisure & Concessions division, reporting into the Digital Marketing Manager, your key role will be to activate marketing campaigns, identifying and targeting different audiences and building engaging and on brand content. You will also be expected to support in tasks like landing page creation and optimisation, website management and upgrades, and execution of search marketing and paid advertising.

Key Responsibilities

• Developing, planning and optimising CRM campaigns in line with marketing calendars
• End to end execution of email marketing campaigns, journeys and push notifications
• Developing the data segmentation and dynamic content strategy to deliver personalised campaigns
• Implementing comprehensive A/B tests to drive continuous advancement of email capabilities
• Reporting on performance of CRM activity, giving insight into trends and forming plans for optimisation
• Collaborating with brand and design teams to develop content that is engaging and on brand
• Supporting the Digital Marketing Manager with PPC, Social Ads and reviewing potential MarTech.
• Maintain website content across all brands (Contentful)
• Ensuring the CRM platform captures all required information within the guest cycle and mapping guest journeys by analysing touch points to maximise commercial opportunities

Required Experience

• Minimum of 2 years in guest facing CRM sales position
• CCS, HTML and InDesign skills
• Intermediary knowledge of Google Analytics GoogleAds, FacebookAds,
• Experience with Exponea and MoveableInk platforms is desired, but not required
• Problem solving skills, able to help the team find solutions
• Strong written and verbal communication skills, copywriting expertise is key
• Time management, efficient and well organised, can manage multiple tasks
• Experience in the industry is desired, but not required

Person Specification (soft skills / desired behaviours)

• Genuine interest in the brands and industry: staying up to date with industry trends and competitors activities
• SOCIABLE: Engaging audiences through creative content is what you'll do. Work in a way that is human-centric, sending email recipients content they want to receive in email marketing through dynamic targeting.
• DYNAMIC: strive to stay on top of the latest innovations in MarTech and proactively seeks opportunities to improve
• AMBITIOUS: think big when brainstorming campaign ideas. It is essential to be forward-thinking and have courageous decision-making in order to cut through all of the noise.
• DILIGENT: great attention to detail so thoroughly check through work before it goes live on any medium.
• RESULTS-DRIVEN: you must understand of performance analysis, in order to continue learning and improving.
• TEAM PLAYER: Works with others across the organisation and with external partners to get to output, being able to share new- and build on existing ideas

Our Values

Make it Magic

Has a positive can-do attitude and is committed to delivering the highest quality of service for our team members and guests

Keep it Fresh

Challenges the way things are done, takes a creative approach and has a keen interest in Marketing and innovation

Be Sharp

Adapts easily in a changing, fast paced environment, has the ability to work flexibly under pressure and demonstrates a strong sense of urgency

Own it

Takes personal responsibility, has a proactive approach and strives to deliver great results

Do it Together

Has the ability to lead and positively influence at all levels, works collaboratively with others and is fun to be around.