CRM Planner - Leeds

Leeds, West Yorkshire
Competitive salary plus benefits
13 Jan 2021
10 Feb 2021
Job Type
Full Time
CRM Planner - Leeds

Do you have a background in direct to customer communications?

Do you want to add value and see the fruits of your labour realised?

Do want the opportunity to innovate and optimise our customer communications?


You will help build and land our targeted Direct to Customer Communications programme delivering world class campaigns across various channels with the aim of driving customer retention and acquisition.

You will help to shape, optimise, and drive the delivery of our new targeted strategy. You will work as part of our broader CRM team managing the planning, creation, and execution of our George communications. Using our data and insights to deliver targeted and engaging personalised communications. 


If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 2-3 days per week

You will also get an excellent benefits package including;-

  • Competitive Pension Scheme
  • 10% colleague discount & company bonus,
  • free parking and many additional rewards.


Your role

You will be a key team member working as part of our CRM team alongside the CX, Data and Design teams to deliver our Direct to Customer communications strategy.  You will be integral in delivering the plans as well as optimising them through implementing testing plans to improve the results and relevancy of campaigns, enhancing engagement through audience targeting and boosting conversion through enhanced personalisation and dynamic content.

As well as working alongside third party agencies and numerous internal stakeholders on a daily basis to achieve optimised comms, you will work with our online teams to ensure a clear customer journey and with our creative teams to ensure a consistent Brand message.


About You

  • CRM experience in a B2C environment, preferably with ecommerce retail experience
  • Understanding and competency of using ESPs
  • The ability to demonstrate a customer centric mind-set, strong attention to detail and the ability to flex plans and reprioritise


We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.


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