Content Marketing Lead - Remote Working
CAN WE COUNT ON YOU TO CONJURE UP ALL OF OUR CONTENT?
Want to develop your career by being the first person to dedicate their time solely to providing ground-breaking marketing content that genuinely moves people? Working at The Club Company means joining a high-end leisure company that runs aspirational golf clubs, health and fitness clubs, hotels and holiday lodges for a range of different members, guests and visitors. It’s a successful, free-thinking, company looking for someone to give it their best crack at making a difference. You’ll receive lots of support and also the space to make your own mark.
Where does the Content Marketing Lead fit?
Behind every part of our leisure business you’ll soon find a really engaging piece of content. Whether that’s a banging video, mesmeric image, or a beautiful piece of prose - created by our Content Marketing Lead. They’re the fun loving creative, who constantly enjoys coming up with new pieces of content that keeps our prospects and customers gripped. They sketch drawings. They tell stories. They always imagine things through the lens of a camera. They love interacting with people on social media and producing the unpredictable that leaves people thirsting for more. They play a key role in keeping us fresh and relevant across all of our marketing content so we convert more prospects to members and guests and, in turn, to advocates and fans.
Let’s talk about what you’ll be doing…
Being a Content Marketing Lead puts you right in the heart of our Commercial Marketing team working alongside IT, Operations (the people that work in the clubs) and our customers, where you’ll understanding who our customers are and what content flicks their switch. You’ll also be responsible for getting the most out of our third-party relationships with our SEO agency, design partners, photographers, videographers and fitness instructors. You’ll write our customer communications, our press releases, our website copy, as well as manager our social. You’ll be responsible for our content roadmap, so we have the very best content offering of all of our competitors by continuing to build upon and improve what we do.
…and what you’re going to learn...
The Club Company is a story rich, visually stimulating organisation. So, in this role, there are going to be almost limitless opportunities for you to create pulsating, mind-blowing content to drive customer engagement and business performance. You’ll learn how to create lots of great content on the fly and call on the help of others to expand the art of the possible. Specific areas you can gain experience in include:
- Member, guest and visitor communications
- Video and photography for a really varied leisure brand (golf, gym, swim, group exercise classes, hotels, lodges, food and drink, creche and more!)
- Content for websites and apps
- Slicing and dicing content for impact
- Content strategy and planning
- Content that delivers business performance
How are you going to get there?
We’re looking for someone who can create and manage marketing content across our business. So, it’s important that you are creative and full of ideas, but you can also work with and manage other creative individuals and companies. You’ll work fast to get more out there. And you’ll know how to generate a response from different types of people. Ability to write fluently is essential. An interest and skill in design would be very useful. Excellent communication and relationship-building skills are also essential. Plus, you’ll enjoy a great salary with amazing benefits from the start!
Duration: Full time, permanent role
Location: Home working with occasional travel to our clubs
Requirements: At least 3+ years’ experience in a content creation role.
Salary: up to £30,000 + benefits