Digital Marketing Officer - Camden
- Employer
- Enhanced Hospitality
- Location
- Camden, London
- Salary
- Dependent on experience
- Closing date
- 10 Nov 2020
View more
- Sector
- Sales & Marketing jobs, Marketing, Marketing Manager, Sales and Marketing Manager
- Job Type
- Full Time
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Digital Marketing Officer - Camden
The Digital Marketing Officer at Enhanced Hospitality will work to promote and strengthen all brands and drive sales by using social media platforms, e-newsletters and websites.
Their responsibilities revolve around organising and running multiple marketing campaigns over social media platforms (Facebook, Twitter, LinkedIn, & Instagram), building, designing and writing copy for newsletters and websites and having a basic graphic design ability.
Social media responsibilities include:
- Creating content, including text posts, videos and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with Enhanced Hospitality’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and TweetDeck
- Interacting with customers and dealing with customer’s inquiries
- Developing new social media strategies and campaigns over time
- Managing a budget and actioning spend on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns
Newsletter responsibilities include
- Building eye catching templates for all brands using Mailchimp and Octopus
- Working with Marketing & Comms team on messaging and copy
- Managing customer database and uploading new data to the platforms
- Reporting and analysing newsletter performance and stats
Website responsibilities include:
- Changing copy/images.
- Building new pages and linking to external docs and brochures
- Limited graphic design
Key Skills Required & Desirable
- Ability to plan, create content and manage multiple brands and social channels
- Write copy and conform to brand style and identity
- A minimum of 3 years marketing experience,
- Branding experience
- Budget management experience and good numerical skills
- Social media advertising experience – promoted and boosted posts
- Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus
- Experience with Photoshop, WordPress,MailChimp and Octopus
- Knowledge of CRM databases, including segmentation & targeting for personalization
- Solid understanding of email KPIs and deriving insights for wider business reporting and actions
- Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
- Strong written and verbal communication skills
- Excellent attention to detail
- Highly organized, with good time management skills
- Self-motivated
- Adaptable, with a willingness to learn
- Strong analytical and problem-solving capabilities
- Computer literate – Excel, Word, Mac & Windows OS.
- Experience working both independently and in a team-oriented, collaborative environment
- Ability to execute, monitor and analyse campaigns
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