Enhanced Hospitality

Digital Marketing Officer - Camden

Location
Camden, London
Salary
Dependent on experience
Posted
13 Oct 2020
Closes
10 Nov 2020
Job Type
Full Time

Digital Marketing Officer - Camden

The Digital Marketing Officer at Enhanced Hospitality will work to promote and strengthen all brands and drive sales by using social media platforms, e-newsletters and websites.

Their responsibilities revolve around organising and running multiple marketing campaigns over social media platforms (Facebook, Twitter, LinkedIn, & Instagram), building, designing and writing copy for newsletters and websites and having a basic graphic design ability.

Social media responsibilities include:

  • Creating content, including text posts, videos and images for use on social media
  • Promoting products, services and content over social media, in a way that is consistent with Enhanced Hospitality’s brand and social media strategy
  • Scheduling social media posts using applications such as Hootsuite and TweetDeck
  • Interacting with customers and dealing with customer’s inquiries
  • Developing new social media strategies and campaigns over time
  • Managing a budget and actioning spend on promoting social media posts and pay-per-click (PPC) advertising
  • Keeping track of data and analysing the performance of social media campaigns
  • Collaborating with colleagues from across marketing departments to ensure branding is consistent
  • Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns

Newsletter responsibilities include

  • Building eye catching templates for all brands using Mailchimp and Octopus
  • Working with Marketing & Comms team on messaging and copy
  • Managing customer database and uploading new data to the platforms
  • Reporting and analysing newsletter performance and stats

Website responsibilities include:

  • Changing copy/images.
  • Building new pages and linking to external docs and brochures
  • Limited graphic design

Key Skills Required & Desirable

  • Ability to plan, create content and manage multiple brands and social channels
  • Write copy and conform to brand style and identity
  • A minimum of 3 years marketing experience,
  • Branding experience
  • Budget management experience and good numerical skills
  • Social media advertising experience – promoted and boosted posts
  • Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus
  • Experience with Photoshop, WordPress,MailChimp and Octopus
  • Knowledge of CRM databases, including segmentation & targeting for personalization
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
  • Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Highly organized, with good time management skills
  • Self-motivated
  • Adaptable, with a willingness to learn
  •  Strong analytical and problem-solving capabilities
  • Computer literate – Excel, Word, Mac & Windows OS.
  • Experience working both independently and in a team-oriented, collaborative environment
  • Ability to execute, monitor and analyse campaigns

 

 

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