The Role

The SEO Manager responsible for strategy, performance and execution of SEO for Frasers Group. Managing a growing in-house SEO team and reporting into the Senior SEO Manager, with support from external partners (Botify, Pi-datametrics, Partoo), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities:

• SEO performance – owning, driving and optimising performance of Sports direct.com and partner sites.
• Delivering the SEO technical roadmap – Developing a multi-site SEO roadmap and overseeing implementation.
• Ensure that trading, customer and digital marketing priorities are considered, supported and amplified through SEO activities.
• Relationship management – owning and cultivating internal team and external supplier relationships
• Reporting and KPIs – working with digital marketing team to plan and monitor KPIs and supporting metrics
• Insight and opportunity analysis – highlight opportunities and developments across the channel
• Team management – line management of an enthusiastic and talented team
• Best practice – stay abreast of and contribute to wider industry developments.
• Share initiatives, best practices and results.

Skills and Experience Required:

• Hands on experience in an SEO-focused role.
• Strong focus on the technical aspects of SEO.
• Working knowledge of link building using various techniques.
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritize essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns.
• Are you an experienced and ambitious SEO professional who also has experience managing a website built for performance? We are searching for a candidate to develop and implement a strategy designed for growth.

Key Behaviours Required:

• Continuously and proactively improves the quality of service delivered.
• Willingly takes the initiative and suggest new approaches.
• Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
• Continually asks what more could it be and inspires others to do likewise.
• Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values
• Provides vision and clear direction to inspire individuals and engages the team to deliver excellence.
• An advanced understanding of SEO and Google's ranking algorithm.
• Competent implementing on-page and off-page SEO techniques.
• Experienced creating and implementing content strategies designed to entice and engage readers.
• Analytical and able to make data-driven decisions to prioritise projects and optimise content to improve KPIs.
• Experienced using content management systems.
• People management skills.
• Strong written and communication skills.
• Working under pressure and to tight deadlines

If you believe you meet the above criteria and feel that this could be the role for you then APPLY NOW!