Marketing Executive - London

Marketing Executive - London

Job Type: Full-time

Our Client is an exciting, dynamic retail and beauty company that has been growing rapidly over the past 14years. In addition to a luxurious service environment, each of our salons offer an extensive range of sought after lingerie and skincare brands

PRIMARY OBJECTIVE: To increase revenue across all locations by implementing the Brand and Marketing Strategy for new and existing services and products.

KEY ELEMENTS OF THE ROLE

POS/COMMUNICATIONS

• Demonstrable knowledge of retail marketing, including a hands-on and thorough working knowledge of in store communications and POS including print, production and distribution methods
• Create eye catching artwork for all marketing materials including leaflets, posters, flyers and newsletters
• Proof reading of all marketing communications
• Work closely with all boutique managers to understand their individual marketing needs
• Source advertising opportunities and place adverts in the press – local, regional and specialist publications
• Create regular HTML/E-blasts for internal & external communications
• Update and develop the company website
• Manage the annual budget for all marketing activity, ensuring reports are produced to analyse return on investment
• Create interesting and SEO optimized blog articles for the company website

PRESS/PR

• Be the first point of contact for our external PR company and liaise monthly to plan marketing activity for retail products/waxing/laser services
• Respond to requests from the media for images, quotes, Q&A’s
• Establish and maintain business to business relationships by developing a corporate database of clients
• Book in press and VIP appointments

SOCIAL MEDIA/CRM

• Manage the social media marketing strategy focusing on LinkedIn, Twitter, Facebook & Instagram
• Post daily on all platforms and find new ways to increase engagement and followers
• Manage the paid social adverts and promotions
• Communicate with target audiences and manage customer relationships through our in-house marketing system
• Maintain and update our customer databases on a regular basis
• Work closely with our digital marketing agency to grow our online presence
• Produce regular reports on all digital activity