Marketing Manager

Warwick Castle Resort, Warwick Castle
Warwick, WARWICKSHIRE, CV34 4QU
United Kingdom

 

Join Britain’s Ultimate Castle

 

Warwick Castle are recruiting for a Consumer Marketing Manager (Fixed Term) to join the dynamic Sales and Marketing team based at Warwick Castle. Reporting into the Head of Marketing, you’ll be tasked with leading the consumer marketing team to execute marketing plans across the year to drive consumer demand to achieve visitor targets and revenue budgets. Focussing on the full marketing mix you’ll execute advertising campaigns, promotional partnerships, PR and develop the brand content across the castle.

 

 

Key Objectives:

 

Work with the Head of Marketing and wider marketing team to set the strategy and develop and implement the annual marketing plan contributing to the delivery of the financial performance

Manage the relationship and briefing of external agencies to deliver innovative and exciting strategic plans and campaigns that will deliver agreed results

Monitor and evaluate all marketing activity against agreed KPIs and make recommendations and implement new procedures and processes where necessary

Be the brand guardian for the attraction and ensure that the attraction and other Merlin brands adhere to the brand guidelines.

Lead the consumer team to help execute the full consumer marketing plan

 

About you:

Strong communication skills both verbal and written

Experience with market coordination (PR, creative, media agencies, local team coordination)

Excellent eye for detail

Proven experience working within and leading a Marketing team

Degree in Marketing desirable

This is a fixed term contract for 12 months; however for the right individual the opportunities are limitless within our global business.

We offer fantastic benefits including a Merlin Magic Pass, allowing you to take family and friends to visit Merlin Attractions for free, 40% discount on LEGO booked online, 25% off in our retail shops and restaurants and much more!

 

About Merlin

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 100 attractions, eleven hotels and three holiday villages in 23 countries, across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million visitors worldwide, through its iconic global and local brands – including Madame Tussauds, SEA LIFE, LEGOLAND, The Bears Grylls Adventure and the Coca-Cola London Eye - and the commitment and passion of its managers and 29,000 employees.