Sales and Marketing Executive - Edinburgh

You will be based in Mercure Edinburgh Hotel and responsible for assisting the team to drive room, food and beverage sales. A large part of the role will be to identify gaps in the business and use your marketing skills to bring the product to the market. A good knowledge, therefore of all marketing platforms, digital and social media will be essential to ensure a strong online presence.

Job Role

• Monitor and manage all social media activation for the Hotel and support departmental and company initiatives;
• Assist in setting and carrying out marketing strategies and monitor performance
• Ensure the photo library is current and accurate reflecting brand standards.
• Be a brand champion and ensure that all in-house collateral is to brand standards
• Liaise with Central Marketing and ascertain the effectiveness of digital activity and make recommendations to improve performance
• Make effective use of e-newsletters and on-line marketing campaigns to drive business
• Conduct competitor research and stay up to date with the latest market trends;
• Assist in growing hotel databases to promote all hotel services ensuring GDPR compliance
• Monitor and review hotel online presence to ensure it is accurate and up to date
• Establish and maintain good relationships with all hotel departments and support office functions
• Drive local marking to promote Scott’s Restaurant and ensure a robust marketing plan is in place

What are we looking for?

• Professional, clean and well-groomed always;
• Out-going and friendly behaviour with a positive and enthusiastic attitude putting the customer centre stage
• Honest, passionate and tenacious achieving great results
• Being able to work independently and a self-starter, with excellent attention to detail
• You should be creative and passionate about the hotel industry
• Previous hotel experience would be a benefit

Experiences & Skills

• E-commerce, Communication or Marketing Degree  
• Previous experience within Social Media/Content Creation
• Experience of the main functions of marketing and leading smaller projects
• Demonstrated ability to interact effectively with various levels of management
• Excellent written and verbal communication skills in English
• Proficiency in Microsoft Office applications

To say thank you for your hard work and commitment we offer ad hoc rewards, i.e. shopping vouchers alongside monthly recognition schemes and an Annual Awards ceremony. You can develop your career through training courses and structured development programmes including 'Rising Stars'. We also offer wide-ranging employee benefits including enhanced annual leave after one year's service, special discounted rates across our Jupiter Hotels and Accor Group (subject to qualifying criteria), childcare scheme, Employee Assistance Programme and Healthcare Cash Plan to name but a few.