Marketing Manager - National Sports Centres / Sports

Bisham Abbey, Lilleshall, Holme Pierrepoint Country Park or Stoke Mandeville Stadium

Salary: £35,000 - £38,000 + Excellent Benefits Package

39 Hour Working Week

Purpose of Job / Key Objectives

The National Centres Marketing Manager – Sports is responsible for the business marketing development plans and delivery of the four National Sports Centre sites operated by Serco Leisure - Bisham Abbey, Lilleshall, Holme Pierrepont Country Park home of The National Water Sport Centre and Stoke Mandeville Stadium. These are centres of excellence not only for the country’s leading sportsmen and women, but also the local community and sports groups.

Reporting to the Head of Marketing, the Marketing Manager will play a key role in supporting the effective design and delivery of the Sport England marketing strategy as well as supporting the development and delivery of contract/area specific marketing plans to deliver revenue targets and meet client and stakeholder expectations. All activity must deliver financial objectives on time and to budget.

Principal Duties

• Work with the National Centres Senior Management Team to create and be responsible for the delivery of the overall Serco National Centres & Sport England marketing strategies for sports related business plan performance targets.
• Deliver across the marketing mix for all the National Centres’ B2B and B2C acitivities to support them achieving revenue and other targets.
• Be responsible for increasing brand awareness across all four sites, increasing their digital footprint and understanding the client demographics to improve marketing messages.
• Lead in all PR activities and support with responding to media enquiries for the four sites
• Lead in the roll-out of stronger digital strategy including supporting with new websites where required and driving increased online bookings of all activities across all four businesses.
• Using available data to identify business/market development opportunities on a localised level and as part of a national team.
• Work effectively with the full Marketing, Design and Digital communications team.
• Support the Partnership Director, the Senior Management Team and facility managers in the effective management of the success of the contract(s) and effective marketing budget(s) spend.
• Providing weekly and monthly management information and performance monitoring data to report the effectiveness of marketing campaigns.
• Ensure all activity undertaken at a national and localised level is compliant with legal practices and marketing codes.
• Lead in sports destination marketing across the sites
• Undertake any other duties as required as directed by your line manager.

Qualification Level

• Degree in Marketing or other business-related subject (preferred but not essential)
• CIM qualification or professional accreditation (desirable)

Experience Level

The Marketing Managers should be able to demonstrate a level of experience and knowledge commensurate with the position in:

• Experience of creating marketing plans and managing marketing budgets that deliver results
• Experience of working through launching new initiatives and creating new concepts in partnership with the design and digital colleagues through creative processes
• Strong digital marketing and results driven experience of working with Website CMS, CRMs, social media and PPC advertising
• Previous experience of working in a B2C environment and B2B venue or leisure marketing experience
• Experienced in PR

Essential Skills

The Marketing Managers should be able to demonstrate skills commensurate with the position in:

• Excellent literacy and numeracy skills (including proofreading)
• Excellent planning and time management skills
• Excellent communication and team working skills
• Excellent attention to detail
• Good knowledge of the marketing mix
• Good problem-solving skills
• Good data analysis and IT skills
• Good presentation skills
• Good digital marketing skills
• Ability to drive is essential
• Provide critical analysis and feedback regarding brand standards to facilities within the portfolio
• Good understanding of virtual communication i.e. skype / webex conference calls

Personal Attributes

• A good communicator with people of all levels both internal and external to the organisation;
• An open, honest and outgoing personality with a can do attitude
• Proactive and highly self motivated
• Team player and also able to work alone
• Committed to business success
• Willing to travel to the three sites for meetings as required

Criminal Records Bureau (CRB)

In line with Serco Leisure’s policy, all employees will have a CRB disclosure at an appropriate level.

Serco/Serco Leisure Operating Limited are appointed as the Trust’s Managing Agents. We manage the recruitment process and the Trust’s employees in the delivery of the service on their behalf. On occasion we receive significantly more applicants than expected for some vacancies and under such circumstances we reserve the right to bring forward the closing date of the advertisement. We therefore strongly advise you to apply for the role promptly to avoid disappointment should the closing date be brought forward. The Trust is committed to equal opportunities and requests any potential applicant to contact the Recruitment Team as soon as possible if an applicant has any additional queries, requirements or will need additional time in submitting an application should the closing date of the advertisement be brought forward. Applicants should be aware that in line with the company’s policy, employees will have a DBS check where appropriate.