General Manager - London

£26,000 - £28,000 per annum
15 Jul 2019
06 Aug 2019
Job Type
Full Time

General Manager - London

Be Military Fit (BMF) is recruiting a Full-Time General Manager for London.

This role will directly manage and take responsibility for all aspects of business performance across multiple locations and venues with a blend of health and fitness revenue streams. 

Our General Managers need to be industry leaders with a keen eye for developing a member experience as well as have the technical know how to drive a commercial business forward.

You must be passionate about developing membership portfolios as well as building strong teams across a wide geography. 

This is a hands-on and active role and would suit a General Manager looking to lead by example and deliver show stopping sessions as well as build and a business plan/strategy for a region to ensure delivery on core KPI’s.

You will be expected to run billable sessions for approximately 40% of your time up to 15 group sessions per week, as well as managing your regional footprint. 

You will have a keen eye for building and developing relationships with your team, but also with external stakeholders such as local authorities, park management authorities and commercial venue/land operators. 

Key Accountabilities:

  • Be responsible for the Health & Safety of yourself, your Instructors and BMF members at your Parks, ensuring all risk assessments are up to date and relevant.
  • Control profit & loss performance for area. Grow profit with accordance to the targets by building a ‘value added’ membership culture, acquiring new venues, driving cost control and leading on sales strategy at your sites.
  • Manage attrition and grow membership. Welcome, engage and convert trialists. Demonstrating an understanding of the ‘perfect’ members journey.
  • Develop timetables in venues in accordance with local demographic and fitness industry trends.
  • Line manage Instructors & Lead Instructors and ensure quality assessment and BMF standards are applied to every key deliverable.
  • Report on and ensure equipment for programmes is available, fit for purpose & assets accounted for. 
  • Plan resource for classes at all sites in area to correct ratio of Instructor : Members to drive core KPIs.

Personal Characteristics:

  • Live and Breathe the Health, Fitness and the Leisure Industry
  • Show a passion for developing yourself, inspiring your members and coaching your staff

Knowledge/Skills/Experience that are essential:

  • Recognised Level 2 fitness trainer qualification
  • Current driving licence
  • Provide evidence of P&L / cash flow management
  • Show a clear understanding of the wider industry and have knowledge of the marketplace.

Knowledge/Skills/Experience that are desirable:

  • Sports science or strength and conditioning background. 
  • Excellent customer service skills to attract new customers and retain current members.
  • Sales experience
  • Ability to adapt to the use of social media within the business
  • A military background and preferably Lead Instructor experience but not essential.

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