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Brand Marketing Manager - Central London

Employer
Heartcore Fitness
Location
London
Salary
High competitive salary with discretionary company bonus.
Closing date
30 May 2019

Brand Marketing Manager - Central London

As Heartcore’s Brand Marketing Manager you’ll be integral in developing, and fully responsible for delivering on the company’s complete marketing strategy – ensuring brand integrity across all product categories and channels, with a weighting towards digital.

Working with a small, passionate core operational team to help refine the vision, brand architecture, guidelines and KPI’s. Responsible for the development and roll-out of all marketing calendar activations, whilst simultaneously managing the 360 communications, data analytics and insights to propose new initiatives in line with business objectives and plans for growth.

ROLE & RESPONSIBILITIES

  • Develop, implement and manage an innovative omni-channel marketing calendar, ensuring alignment with business and communications objectives.
  • Manage all marketing communications ensuring teams are engaged and supportive of the overall success of the marketing calendar activations.
  • Manage the annual marketing budget, ensuring efficiency and effectiveness of spend in reaching objectives.
  • Ensure the brand is consistently communicated across all owned and partner channels.
  • Liaise and collaborate with partner agencies (creative, technical, PR), and brands.
  • Manage the production of any creative assets required to support marketing initiatives, ensuring a cross functional approach.
  • Collaborate with the studio teams in helping to drive all local marketing initiatives and communicating campaigns and launches effectively.
  • Report on, and carry out full post campaign analysis of any marketing activity, including recommendations.
  • Generate relevant reports to understand behaviours in seeking to improve sales, conversion and retention rates.
  • With the support of CRM data, develop effective and segmented cross channel direct marketing communications (loyalty programme etc.)
  • Help to develop and manage the company loyalty program.
  • Collaborate with the ideation of promotional activities to increase awareness and sales.

Essential Experience + Qualifications

  • Minimum 3 years experience, preferably with a background in Health or Wellbeing.
  • 360° comms experience with a skew towards digital including eCRM and Social.
  • Experience within a fast-paced and service-driven environment.
  • Broad skill set including agency and budget management with good numeracy and analytical skills.

You are…

  • Focused on meeting objectives, targets and delivering results.
  • Committed with a willingness to go above and beyond.
  • Exceptional with your organisational skills together with proven people management capabilities.
  • Tech savvy, hands-on and agile.
  • A ‘natural’ in living the Heartcore ethos and values.
  • Self-motivated, confident and passionate in your field.
  • Curious, innovative and ambitious with a growth mindset.
  • Eligible to live and work in the UK.

We offer…

  • High competitive salary with discretionary company bonus.
  • Welcome class pack.
  • Invitation to social and wellness events.

Discounts with partner brands.

About us

Pioneering the boutique fitness scene since 2007, Heartcore thrives today with ten iconic London studios, a strong, inspirational and powerful ‘glocal’ community, and an amazing team of skilled, compassionate and magical people. Founded on a spirit of passion and care, Heartcore prides itself in creating exceptional experiences on every level with a powerful soul-to soul culture and a strong focus on alignment, both physically and emotionally. Redefining mind + body movement through our award-winning Dynamic Pilates method, our approach to fitness is accessible, effective, smart, welcoming, and inclusive... putting the Heart to the Core!

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Dynamic CoreFormer™ Pilates - Strength + Conditioning (TRX and Kettlebells) - Indoor-Cycling - Dynamic and Restorative Yoga - Barre - Ritual - Personalised Training - Workshops and Events.

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