Marketing Proposition Co-ordinator – Asda Mobile

We have got a brilliant opportunity for a Marketing Proposition Co-ordinator to join a thriving and exciting team within Asda. The Asda mobile team are responsible for Asda’s very own mobile network with plenty of opportunities to develop and introduce new and exciting products to the customer base.
We are looking for a colleague who is enthusiastic and committed with a customer focused mind-set and an eye for creativity to join our team with responsibility for all marketing across Asda mobile. The successful candidate will be accountable for researching, defining, scoping and executing the launch of key propositions to drive Asda Mobile Acquisition and Revenue plans.

What you’ll be responsible for:All acquisition activity for Asda mobile both in store and onlineLiaising with our external agency for all updates and improvements to the Asda mobile website ensuring it is in line with campaigns in store whilst taking learnings from the changes madeCreating tactical offers to take to market, including device and tariff promotions to drive customer numbers, voice and data growth in line with proposition planWith the CRM Manager, map out customer experience relevant to all new customer propositionsWork with the wider marketing teams to ensure all point of sale for both range and events land on time and within budgetCommunicating activity to all key stakeholders including legal, corporate marketing and retail operationsReviewing the competitor market place and the customer environment to identify market gaps and opportunities which fit well within the Asda mobile brandAgreeing proposition and marketing plans with Asda and EE – monitor and control on an ongoing basisWorking with Head of Mobile Virtual Network Operator (MVNO) and key stakeholders to define objectives (target market, business issues, target setting, number of connections / activations)Developing and reviewing plans to identify market size opportunities and growth potential for both customer numbers and revenue (retail and wholesale)What you’ll need:Experience of successful proposition development and execution within a major organisationCommercially astute with proven operational and organisational skillsAble to lead and influence both website agency and marketing team to ensure effective execution of the marketing planExperience presenting to key stakeholders internally and externallyStrong Champion for the customer and the customer experienceYour benefits:
As well as a competitive salary, you’ll also receive an excellent benefits package including colleague discount, a company share save scheme, a competitive pension scheme, a company bonus scheme and extra perks such as discounts at cinemas, gyms and holidays. We also like to share our success; after all you made it happen, so every eligible colleague is also part of the Asda bonus scheme. The development opportunities are endless and we’ll support you every step of the way to help further your career.