Senior Digital Analytics Manager - Warwickshire

The purpose of this role is to manage regular reporting, reporting tools and provide insight that will enable the Dot Com team and the wider business to review performance.  Manage tagging across the site ensuring that all relevant customer behaviour is tagged and analysed, generating recommendations for the UX and Merchandising team.  

Main Responsibilities:

• Manage reporting distribution, ensuring reports are correct and distributed to the right audience
• Continuously develop team to develop reporting and provide insight to drive performance
• Managing tagging of all websites and using our 3^rd party partner where necessary
• Driving efficiency in creating data and reporting
• Supporting marketing determine traffic sources and give recommendation based on the data
• Assess and improve current reports and analytics capability
• Continuously develop web analytics reports to support the UX and Merchandising team

The Person

• Ability to work as a team
• Prioritise and manage workload effectively
• Team Management and coaching skills are a must
• Strong communication skills
• Stakeholder management – ability to manage multiple stakeholders and requests
• Attention to detail
• Influencing skills

Technical Skills

• Able to use Excel to an advanced standard
• Ability to analyse data and make recommendations for change
• SQL would be advantageous
• Must have experience of using web analytics platforms [Google Analytics essential]
• Experience of visualisation platforms
• Tagging solution experience [Tealium ideally]
• Ecommerce Analytics experience is a must-have