eCRM Manager
- Employer
- Holland & Barrett
- Location
- Nuneaton
- Salary
- £Competitive + Company Benefits
- Closing date
- 24 Apr 2019
View more
- Sector
- Retail jobs, Merchandising
- Job Type
- Full Time
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The Role
The purpose of this role is to increase customer retention rates and lifetime value, through planning and delivery of data driven, multi-channel marketing strategies. Responsible for managing the ECRM programme delivering a world class customer experience whilst maximising opportunities to increase sales across our E-Commerce websites and in-store.
Main Responsibilities:
- The development and implementation of our customer email marketing strategy to drive revenue targets and frequency of shop
- Create email campaigns to improve engagement and drive brand awareness
- Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience
- Liaison with a cross functional team to ensure accurate delivery of all campaign and promotional messages
- Provide clear communication and instruction to internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation
- Act as the main point of contact for category, customer services and field based teams ensuring that all are clearly briefed on digital marketing activity
- Build relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns
- Good copywriting skills
- Good understanding of eCRM systems such as Exact Target
- Ability to read and implement learnings from Google Analytics and Omniture
- Flexible and responsive attitude
- Ability to be able to report and take learnings from email activity on an on-going basis
- Experience in working with consumer data
- Management of a team
- Leadership and guidance of their team
- Coaching of colleagues in and outside of the direct team
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