Country Sales & Marketing Director - London

Description

Sales

• You will have responsibility for setting and executing a country based sales strategy to achieve revenue targets across all revenue stream (F&B, Explore, Accommodation, Cowork)
• Budget forecasting for sales and provide weekly reporting against budget including successes and challenges
• Manage, retain and grow existing customers
• Grow sales through country specific OTA’s e.g. Enjoypanama.com, Offline: Tour operators, travel agents
• Manage relations and revenue with DMO’s and local tourist board discussions e.g Visit Costa Rica
• Local DMC and Incoming Tour Operators agreements (such as for Explore)
• Manage and create new partnerships: companies and brands that Selina can work with to drive demand and revenue to the locations
• Discussions with large in-country corporations (including Co-working)
• Establish country cross selling practises between properties in country
• Country events, trade shows (trade representation) and speaking opportunities
• Provide sales reporting to head of country, and regional sales director tracking progress against targets, successes and challenges

 Marketing

• Give support to the Marketing Supervisor at Location with the weekly and monthly events and activities. Promotion, design, etc. 
• Responsible of managing the content on the web and social media of all locations asigned.
• Supervise and form Marketing Supervisor at Locations about responding comments and reviews in OTS.
• Manage the monthly and yearly marketing Budget for all the locations.
• Keeping updated all the sales and tours materials from all the locations.
• Build, inspire, and lead a best-in-class marketing national team.  
• Implement and manage an omni-channel marketing strategy (both digital and traditional channels) to grow the size and lifetime value of Selina customer base.  
• Execute our brand (messaging, positioning, and voice) and content strategy to share the Selina story through all relevant channels. 
• Oversee and successfully execute all marketing campaigns from idea to execution at both the corporate and individual property levels. 
• Prepare marketing, brand and related materials for other departments in organization. 
• Work with other departments (including HR, operations, F&B and design) to ensure that the brand messaging plans are consistent throughout the organization and carried through the various touch points of the organization. 
• Track and evaluate the performance of all marketing campaigns. 
• Create and deliver campaign recaps, brand reporting, and recommendations for future execution. 
• Collaborate cross-functionally with the Digital Product Development, Creative, and Content teams, and external agencies (creative, media, PR) to ensure all marketing efforts are consistent, on brand, and delivered on time. 
• Develop and manage annual marketing budget and plan, detailing the year’s activity to meet agreed-upon company objectives. Report results regularly to the senior management team. 
• Understand client (member hotel/hostel) needs/objectives, develop pitches, strategies and presentations to improve key performance metrics for member hotel/hostel and drive revenue by selling our current suite of digital online marketing products.
• Recognize and contact local influencers and opinion leaders

What you need for the role

• Fluency in English
• Minimum of 3 years working in the marketing industry
• Knowledge of the culture and the market from the country based in
• Well versed in communication and marketing.
• Able to work independently and creatively to close new sales opportunities
• Able to work and collaborate in a matrix environment
• Strong negotiation and relationship management skills
• Experience in navigating a hospitality landscape/industry
• Organised
• Numeracy literacy/ revenue focused
• Confident speaker