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CRM Executive - Wolverhampton

Employer
Marston's
Location
Wolverhampton, West Midlands
Salary
Competitive
Closing date
22 Jan 2019

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Sector
Sales & Marketing jobs, Marketing, Marketing Assistant, Marketing Manager
Job Type
Full Time
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CRM Executive - Wolverhampton

 What you’ll be doing:

  • Delivering the Customer Retention strategy for our pubs and hotels through personalised email campaigns, database growth & lapsed customer reactivation
  • Responsible for the data held in our CRM system and finding new ways to use this to personalise our new and existing customer communications
  • Responsible for improving and personalising the online customer journey in order to improve visit and SPH
  • Running a Test, Learn, Optimise program and applying results to our email programs
  • Analysing data and reporting on campaign results
  • Assisting the Senior Digital Marketing Manager in developing the new customer retention strategy for the next 2-3 years

    •  What you’ll need:

  • Minimum of 2 years working in a specialist CRM or Email role or a minimum of 2 years working in a broader Digital Marketing role with an interest in specialising in CRM
  • Must be a Digital Evangelist and a data lover! Always keen to dive into the numbers to improve the next campaign
  • Great attention to detail and process driven
  • Must be a self-starter and have the ability to work under time pressure
  • A great people person. They should thrive in forming good working relationships with the brand marketing teams, drinks and menu development, operations and the pub teams
  • An interest in pubs and the pub industry
  • The role will report directly into the Senior Digital Marketing Manager, but be supported by our Digital Marketing Manager and our London-based CRM agency
  • A full driving licence and a car, as this role will require some travel around the UK.

    • Ideal but not essential:

  • Understanding of Microsoft Dynamics and or Fast Stats.
  • Understanding of Dotmailer or other email client.

    • Remuneration:

  • Based on an annual salary of £21,250 plus £7,500 car allowance.
  • IT equipment will be provided such as a laptop and mobile phone.

    •  

    About Marston’s:

    We have over 1,500 pubs that range from traditional locals to family pub restaurants and fashionable town centre bars. While pubs may have changed a lot over the years, the reasons people use them haven’t. The pub is where we go to socialise, celebrate, commiserate, relax, reflect, regroup or simply enjoy a cold beer or a bite to eat at the end of a long day.

    Information on Marston's can be found at http://www.marstons.co.uk/

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