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Category Planning Advisor – Core Chilled - Leeds – Asda House

Employer
Asda
Location
Leeds, West Yorkshire
Closing date
8 Feb 2019

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Category Planning Advisor – Core Chilled
(Yogurts & Desserts, Butter, Spreads & Baking, Juice & Eggs)
Based at Asda House in Leeds

Do you want the opportunity to work in one of the fastest growing categories in the business & the market? Are you passionate about food, product innovation, driving insight into action & doing the right thing for the customer? Then read on!
Reporting to the Category Planning Manager you will be involved in the strategy process to drive growth and develop joint marketing plans with key suppliers and the traders.

Through partnering with our traders in the Commercial function and working with our corporate marketing teams, as Category Planning Advisor in Asda’s home office in Leeds, you’ll ensure that we understand our customers’ needs and assist in the development of marketing strategies to meet and exceed these needs to ultimately deliver a competitive advantage and therefore drive sales.

What you’ll be responsible for:

You will:
•Support the trading team with actionable insight
•Support the provision of specific category customer and market insight on a weekly/monthly/quarterly/annual basis to understand our customer and maintain competitive advantage
•Support the Category Planning Manager on creation of funding to drive activity plans through negotiation with suppliers and traders
•Manage the partnership of the Own Brand & Branded Strategy including helping drive product development for your category through to and including packaging briefs
•Create category plans to support and drive seasonal events though product innovation and marketing execution at the shelf edge
•Understand the pricing and promotional strategy in your category and make recommendations to the trading team to do the right thing for the customer

About you:

By taking responsibility, and working independently on your own projects and marketing campaigns, you will be keen to take ownership and be passionate about marketing, product, insight and the customer. You’ll have:

Strong analytical & numerical/ commercial skills
Project management skills
Effective negotiation skills and experience of stakeholder management
Experience of budget management
Great attitude
Strong presentation skills
You’ll ideally have a proven track record in a commercial, trading or marketing role
Your benefits: You’ll receive an excellent benefits package which includes colleague discount, share save scheme & competitive pension. We also like to share our success; after all you made it happen, so every eligible colleague is also part of the Asda bonus scheme. The development opportunities are endless and we’ll support you every step of the way to help further your career.

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