Press Officer – George Brand

Based at Asda House in Leeds

A new and exciting opportunity has arisen for a Press Officer working across the George portfolio (fashion, homes and cosmetics) based at Asda House. The role, reporting to the George Brand Media Relations Manager, is responsible for the day to day delivery of proactive and positive media coverage across a variety of media communication channels. This will be achieved through the management of seasonal events, lifestyle photography shoots, product placement and news generation. Working in alignment with the marketing and trading teams, the role requires a passion for lifestyle PR and the ability to build strong relationships with key contacts across the business and externally, both with the relevant PR agencies and media contacts. PR helps keep Asda and George in the hearts and minds of our customers, and is a huge part of helping us stay there. That’s why results produced by the Media Relations team are so important, and why you’ll have so many opportunities to develop in this role. An exciting remit – and a brilliant challenge!

What you’ll be responsible for:Work with external PR agencies, on seasonal look books, press events and press call-insWork closely with the buying and trading teams to maximize press coverage by promoting our products across a range of media channels Create and place relevant news stories that tell the George story Advise on and help to create ideas and content to generate social media conversation Assist with writing press releases, briefing notes and presentations Collate and managing samples for our agencies and overseeing various photo-shootsOrganise and cover meetings for the Media Relations Manager and PR team, and attending multi-team weekly work-in-progress meetingsReview all coverage both in press and online, including pulling together coverage reports and inputting into relevant PR and marketing slides.Support the creation and implementation of PR plans and activity for the George brand Advise and respond to media enquiries about issues related to the George portfolio
About you:
You’ll have - Excellent personal and communication skillsA talent for building relationships both internally and with external agenciesBasic news sense and the ability to spot a positive PR story Hard-working, flexible and strong organisational expertiseAn understanding of critical paths and contingency plansExperience in forward planning and being self-motivatedAn interest in the world of lifestyle PR and retail A PR or marketing degree is desirable, but not essentialYou may have experience as an Account Executive & be looking for your next move
Your benefits:
You’ll receive an excellent benefits package which includes a colleague discount off your shopping, share save scheme & competitive pension. We also like to share our success; after all you made it happen, so every eligible colleague is also part of the Asda bonus scheme. The development opportunities are endless and we’ll support you every step of the way to help further your career.