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Marketing Executive - Restaurant and Bars

Employer
Park Plaza
Location
London (Greater)
Salary
Competitive package
Closing date
30 Nov 2018

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Job Details

We are expanding the restaurant and bar team and are looking for dynamic self-starters who are hungry for a new challenge.  If you are a foodie and are always finding the hottest new place to eat or drink then this could be the role for you. Take the next step in your career with us as a Marketing Executive- Restaurant & Bars within our EMEA Corporate team. PPHE Group is an international hospitality group with a wealth of hotels and destination restaurant and bars. We are looking for someone who would be interested in a diverse multi-region role based in London with a fast paced and creative collaborative team environment.

 

Description of the Company:

At PPHE Group we love to celebrate the individual. We believe every one of our team members has a contribution to make and personal touch to share with our guests and colleagues. We’re always striving for excellence and know that if we invest in our team members, they’ll invest in us. For an engaging work environment where the little things are celebrated along with the major milestones, you’ve come to the right place.

 

Main role and objectives:

As Marketing Executive you will support the PR & Marketing Manager for Restaurants & Bars in the effective execution of all marketing activity and social media tactics across all destination-led restaurants for EMEA across all brands. The key focuses will be TOZI, Chino Latino, Florentine, Brasserie Joel, PRIMO, Ichi, 5&33, Carstens, Upside Down Bar, BA Beef Club and be part of the team launching new and exciting concepts. You will work closely with the regional teams as well the agencies and act as a liaison between all departments to effectively communicate the ongoing strategies via marketing activity and social channels.

 

Your responsibilities:

  • Support the marketing strategy and planning for destination-led outlets, using tools such as our campaign calendar.
  • Plan and support specific openings, renovations and brand marketing plans including competitor analysis across EMEA in conjunction with the PR & Marketing Manager Restaurants & Bars, PR Executive Restaurants & Bars, Marketing Director EMEA and Regional Marketing Managers.
  • Work closely with regional marketing teams to ensure sales and revenue initiatives are aligned.
  • Manage relationships with key partners and ensure all restaurant and bar listings, websites, intranet and social platforms are managed and updated with all the current content.
  • Managing the compilation of monthly commercial reports and results of key marketing promotions and initiatives with the support of the PR Executive – Restaurants & Bars
  • Manage relationships with key suppliers and agencies e.g. design, identity, media buying, photographers, videographers, website agencies, social agencies.
  • Manage all monthly newsletter content for outlets as well as sign-up targets and email marketing campaigns with the support of the Ecommerce team. Share successes and best practice with the teams and review strategy on a monthly basis.
  • Manage all Google Adword campaigns and strategy for the outlets with the support of the ecommerce team. Share best practice with the teams and review the strategy on a monthly basis.
  • Work in conjunction with the PR & Marketing Manager – Restaurants & Bars, Marketing Executive – Restaurants & Bars, Marketing Director EMEA and Regional Marketing Managers to help deliver the marketing and business objectives.
  • Assist the Corporate Office (ecommerce and branding) in Amsterdam with all our restaurant and bar promotions and initiatives as well as support on brand wide CSR promotions from a restaurant and bar perspective.
  • Oversee key collateral roll-out including menus and promotional items ensuring where possible they are Webshop compatible (our in house collateral editing tool).
  • Closely monitor industry and competitor initiatives, making sure we are taking advantage of all local and industry opportunities.
  • Assist the PR & Marketing Manager – Restaurants & Bars with creating yearly goals, tracking progress of those goals and presenting the end-of-year results
  • Analyse ROI of promotional initiatives.
  • Actively participate in marketing, PR and operational meetings where required and take minutes when appropriate. Ownership of regular marketing reporting at restaurant and bar level.
  • Support social media strategy, implementations and measurement as led by PR Executive, Restaurant & Bars.
  • Assist in driving the internal communications strategy in terms of tone, content and PR news for channels including the company intranet
  • Manage and attend where necessary key events with the outlets.
  • Assist and at times lead the coordination and execution of photo shoots, filming visits.
  •  Assist in driving the internal communications strategy in terms of tone, content and marketing news for channels including the company intranet.
  • Provide administrative support to the PR & Marketing team including the PR & Marketing Manager Restaurants & Bars, Marketing Director EMEA and Regional Marketing Managers.

 

What we are looking for:

This role would be suited to a creative, flexible individual who has a high degree of drive and self motivation, and who gets a buzz out of achieving their goals and thrives off working in the restaurant and bar industry.

  • Someone with previous experience working in PR and marketing, and who preferably has experience within a hospitality or restaurant and bar background.
  • Someone who is proficient in Word, Excel, PowerPoint, Outlook and Photo Shop
  • The candidate will have excellent communications skills, both written and verbal with strong interpersonal skills illustrating an ability to work effectively alongside colleagues. Understanding of contemporary graphic design and an eye for detail. Passionate about social media and finger on the pulse with latest influencers and social media strategy. Most importantly, the candidate will have a passion for the brands and the hospitality industry and translate this energy into a positive approach, which supports the PR & Marketing team to champion all communications of the restaurants and bars to all stakeholders.

 

PPHE isn’t just a great place to work - it’s a great place to take your career to the next level! We love seeing our team members fulfil their potential and always work together to achieve more with our learning & development offering, enhanced training and competitive salary and benefits.

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