Social Media Planner – George
Based at George House in Lutterworth

About the role:

We have a brilliant opportunity for a Social Media Planner to join our Marketing team at George. You will be responsible for briefing and executing social content for fashion, home, General Merchandise, and topical campaigns and events. You’ll ensure all posts are aligned to business priorities and are on brand and ladder up to the guide lines for paid and owned activity.

The ins & outs:

Working across both the fashion and home teams, create and update the content plan on a weekly basis to ensure all social media (paid and organic) activity is planned in a timely manner and consistent with brand guidelines

Manage the critical paths for social media – ensuring they are up to date, relevant and aligned to the total brand communications team critical paths and managing the agency to deliver against our timelines

Manage both the planning and execution of our George social media platforms (Pinterest, Instagram, Facebook, Twitter, Snapchat and YouTube), working cross functionally with our content teams, activity planning teams and creative agencies to deliver relevant and timely organic and paid social content

Work closely with the content teams across marketing and dot.com to ensure all social requirements are fed in to shoots/production for both fashion and home to ensure efficiencies in the creation of content for social media channels

Support content managers to deliver all campaign led paid social activity, working with the trading teams to ensure product is live on george.com and posts click through to correct content at all times

Distribute the weekly reporting dashboard to key stakeholders and create an action focused commentary, which is presented in weekly sales and marketing meetings with the dot.com teams

Create a quarterly reporting pack which summarises key performance metrics, learnings and successes

Provide regular online competitor analysis – detailing their current promotions, weekly run down of competitors online and how social media activity aligns with competitor email activity

Work with the social media platforms to keep up to speed with current trends and best practice execution and keep up to date with current digital trends and generate ideas

Support fashion Content Managers with overall content production as and when needed

What you’ll need:

A proven track record in a similar role

Creatively minded

Strong analytical skills with ability to drive meaningful actions from large data sets

Proficiency in MS Office - especially Excel and PowerPoint

Ability to multi-task and prioritise in a fast-paced and dynamic work environment

An organised individual with great attention to detail

Strong communication skills and presenter

A self-motivated individual; a good team player

Knowledge of social media platforms

Passionate about current affairs, fashion, home and actively on social media for personal use

Experience of working in a digital marketing environment, or your studies to have included an extensive digital marketing module would be an advantage