Love analysing data to deliver engaging customer communications? Obsessed by customer journeys?

Our new CRM Executive role is perfect for a digitally minded marketing expert with an eye for detail to support and drive our customer agenda.

 

Your day to day;

• Responsible for managing the end-to-end process for delivering personalised CRM communications, with a focus on email marketing activity
• Improving data capture quality and volume across all channels (Online & offline)
• Developing and supporting customer lifecycle journey using data, insights and marketing automation tools
• Ownership of data management within our ESP/CRM, including third party feeds and data capture initiatives
• GDPR expert, ensuring compliance across all marketing activity and channels
• Measuring data and using results to segment audiences, optimise emails and continually improve the performance of our campaigns

 

Who are we looking for?

• A marketing professional with minimum of 2-3 years’ experience in an integrated CRM or email marketing role
• Excellent understanding of marketing principles, including customer segmentation and targeting
• Familiarity with CRM systems and experience of delivering acquisition and retention strategies to build and maintain a database

• Knowledge of analytic tools/software including Google Analytics as well as analysis/reporting tools
• An eye for detail and expert proof reader to ensure our communications are on brand and error free
• A hungry and collaborative team member with a positive can-do attitude

 

In return, we are offering a rewarding role with scope for career progression along with;

• A competitive salary, negotiable dependent on experience
• 33 days annual leave
• Health cash plan
• Generous employee discounts
• Life assurance
• Bespoke training programmes accessible to all
• An engaging and supportive work environment

It's an exciting time to join our business, we’ve recently moved into our new home in the Ribble Valley - A purpose built £8m office, that boasts its own Grade II listed building, a brewery and stables. We’ve also recently launched the new House of Daniel Thwaites collective and so, with ambitious plans, you'd be joining us at a great moment in time.

Thwaites was established in 1807 and to this day remains a family run Business. We have Hotels, Inns, Pubs and a Brewery and are focused on providing superb hospitality in outstanding properties in great locations –

What are you Thwaiting for?