CRM Marketing Executive (Full-Time / Permanent)

We’re ZSL, an international conservation charity. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction. Through the work of our pioneering scientists, our dedicated conservationists and our unrivalled animal experts in our two zoos, we guide and enable others in the UK and all across the world. Inspiring, informing, empowering – working for wildlife.

Role Profile

We have a vacancy for a CRM Marketing Executive who will manage the day to day email marketing programme, working with teams across the organisation to produce engaging and relevant content. Based at Regent’s Park, you will be working within the marketing team and will use your copywriting skills to produce targeted communications to help to grow customer value and commitment.

Main Duties and Responsibilities

• Manage the day to day email marketing programme ensuring delivery of campaign KPIs
• Produce quality, engaging content and proofread any copy that needs reviewing
• Ensure each audience segmentation receives appropriate communications paying particular attention to the quality and frequency of messaging
• Run A/B tests to establish the most effective campaigns
• Build, develop and maintain customer journeys through campaign automation
• Track and report on email campaign performance to guide improvements
• Manage the email marketing calendar and work with the CRM Marketing Manager to produce annual campaign plans
• Work closely with colleagues across the organisation to ensure that key messages are communicated via email marketing at the right times
• Recommend customer and data acquisition programmes that ensure the customer database continues to grow.

Person Specification

• Degree in relevant area or equivalent experience
• Prior experience of managing email marketing campaigns
• Excellent copy writing skills are essential
• Excellent interpersonal communication skills
• Working knowledge of email service provider platforms and delivery of email marketing programmes
• Proven knowledge of the General Data Protection Regulation and how this applies to customer data

To Apply

Applicants will need to upload their CV and covering letter (detailing relevant experience and skills, stating why they want the position and including details of availability) and can do this by clicking the "Apply for this job online" button.