Digital Marketing Assistant - Hemel Support Centre
Overview
The Hollywood Bowl Group PLC is the place to be if you want to be a valued player in a real success story. With 58 centres across the UK, built on the market-leading Hollywood Bowl and AMF Bowling brands and exciting expansion plans, there’s never been a better time to join us!
We are looking for an enthusiastic individual with a passion for digital marketing and website optimisation. Reporting to the Digital Manager, it is essential you have the ability to work in a fast paced e-commerce business that will allow you to support the Digital Manager in driving the business forward at a rapid rate.
Key Duties and Responsibilities:
Support the Digital Manager with the development and implementation of the digital strategy for the company
Work with the Digital Manager to generate new ideas and create fresh engaging content across a variety of digital channels; consumer website, YouTube, Facebook, Twitter and Instagram
Manage the content on the website in the CMS to keep it current, compliant and refreshed on an ongoing basis, ensuring it’s an accurate representation of the brand and individual centres
Create and deploy optimised landing pages to improve the customer experience online
Support the Digital Manager to develop and implement the SEO strategy, ensuring SEO best-practise on the website, identifying and writing new content and implementing technical fixes where necessary
Liaise with the Marketing Executives to develop and execute key marketing campaigns on the website and social media channels, ensuring a consistent customer journey
Use analytics to measure the effectiveness of content and identify areas for improvement
Use social media listening tools to measure the quality of our digital content and keep on top of latest trends and wider conversation to help shape our digital media strategies and use insights to drive wider business improvements to meet customer needs
Support the social media team in the Customer Contact Centre with customer service best-practise and training across our social media and review platforms
Manage local listing presence on search engine and directory sites
Support centre teams and regional managers with their understanding of the marketing process and any specific digital requests
Support the Digital Manager in moving the in-centre digital customer experience forward
Identify and champion opportunities to enhance customer experience
Be a brand ambassador
Provide support to the Digital Manager on other general digital marketing needs including cover during periods of leave
Required Experience:
Strong understanding of current online concepts, strategy and best practice including mobile
Experience of using CMS tools and developing and managing website content
Experience is writing optimised copy for various digital channels
Previous experience in a similar digital role in a fast-paced, commercially focused e-commerce business
Good knowledge of and experience in digital marketing channels, including but not limited to social media, search engine optimisation and non-search paid media
Good knowledge of third party reporting tools and analytics platforms including Google Analytics
Developing content strategies and content writing
Desirable
Degree educated of equivalent
Leisure industry experience
An understanding of the Adobe creative suite and html.
Person Specification:
Excellent communicator and team player and able to work autonomously, self-manage and prioritise tasks
Highly organised with excellent attention to detail
Self-confidence, energy and enthusiasm
Creative flair and commercial acumen
Passion and commitment for all things digital
Ability to work and influence a number of different stakeholders
‘Hands on’ and proactive approach
The Benefits and Rewards:
As well as a competitive salary you'll enjoy a great benefits package such as a healthcare cash plan, contributory pension scheme, free bowling and discounts.
Be quick - apply today so you don’t miss this opportunity to be part of our team!
