An incredible opportunity has arisen for a Digital Marketing Manager to join the Marketing Team at The Ivy Collection based in Fitzrovia, London.

The Ivy Collection restaurants bring the inimitable service and vibrant surroundings for which The Ivy is loved to a select group of Brasseries and Cafe's throughout the UK, including the Ivy Chelsea Garden and The Ivy Soho.

Reporting to the Marketing Director, your responsibilities include support with building the digital marketing strategy, acquiring new customers via digital channels and ensuring that The Ivy Collection site and social channels and all paid presence is positioned in the most optimised way to engage, inspire and drive site bookings.

This role will also be responsible for leveraging eCRM to reward and personalise customer relationships and driving retention and customer acquisition.

You will be strategic but creative coming from a social media and digital marketing background and a strong understanding of building aspirational brands and driving commercial results from highly targeted campaigns.

The CRM platforms (SCV platform, e-newsletter) and audience discovery will be a core area of focus for this role.
Main Responsibilities include:

• Managing CRM platforms (SCV platform, e-newsletter) and audience discovery;

• Planning digital marketing campaigns, including search, PPC, SEO, display, affiliates, paid social, mobile and other key channels.

• Maintaining our social media presence across all digital channels;

• Measuring and reporting on the performance of all digital marketing campaigns;

• Produce detailed marketing plans for content and digital campaigns that are aligned with wider seasonal campaigns, brand campaigns and are on budget;

• Content Management; Drive ongoing suite of visual assets to excite customers online – working with photographers, illustrators, restaurant designers and interiors teams, and other 3rd parties to build compelling and on brand images which recreate the experience of our restaurants online.

Skills Required:
• You will have at least 5 years Digital, Online, SEO & SEM experience within luxury retail / FMCG industry;

• You will have an experience in analysing data, using Google Analytics or similar;

• You will have a strong presentation, visual, writing and comms skills;

• Strong knowledge of pay per click advertising, particularly Google AdWords and keen to undertake training to develop skills;

• Solid knowledge of targeted advertising on Facebook and Instagram amongst other platforms;

• Strong knowledge of Search Engine Optimisation, Search Engine Marketing, and of targeted paid campaigns driving retention and acquisition;

• Be comfortable using Google Analytics, able to navigate the system and pull out data required;

• A passion for consumer trends, lifestyle, style! A real enthusiasm for digital marketing and social;

• Knowledge of email marketing/eCRM with an understanding of email best practices including A/B testing, performance management, customer segmentation and database analytics is preferable.