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Marketing Executive - Hemel Hempstead

Employer
Hollywood Bowl Group
Location
Hemel Hempstead, Hertfordshire
Salary
Up to £29,000 per annum (dependent on experience)
Closing date
31 May 2018

Job Details

Marketing Executive - Hemel Support Centre

37.5 hours per week

If you’re looking for a role that offers real pace and variety, The Hollywood Bowl Group is the place to be. With 59 Hollywood Bowl, AMF Bowling and Bowlplex centres across the UK we are still expanding and have big plans for our future

This Marketing Executive role will bring a high calibre of marketing support and expertise to the marketing team. It will proactively manage and execute effective marketing campaigns on The Hollywood Bowl Groups behalf to its customers and team members.

Reporting to the Marketing Manager, the primary responsibility of this role is to own, manage and develop The Hollywood Bowl Groups support for its bowling centre teams and to implement tactical campaign activity to support the retail calendar and national marketing plan.

You will be expected to work within agreed financial budgets and time deadlines and to demonstrate sound marketing expertise and a strong customer service ethic.

Key Roles and Responsibilities:

  • Support the Head of Marketing in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives
  • Own the marketing support for the amusements and virtual reality product category
  • Monitor the effectiveness, measure and report on marketing activities
  • Demonstrate sound commercial awareness throughout marketing activities
  • Support the Head of Marketing with the implementation and maintenance of marketing information systems to support the business
  • Support centre teams and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems
  • Manage the relationship with the print and print management supplier, to KPIs
  • Manage the marketing assets ‘Toolkit’ to ensure it’s meeting the needs of centres
  • Identify and champion opportunities to enhance customer experience
  • Represent the marketing team for selected HBG projects
  • Manage research activities
  • Develop marketing assets, including writing copy for different audiences and channels
  • Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. website, intranet, POS, eComms
  • Ensuring prices are recorded accurately and timely and are communicated effectively
  • Give brand guidance support for digital marketing including web, social media and CRM
  • Keep accurate records of costs and ROI across all marketing activities you are involved in
  • To be responsible for monitoring and maintaining stock levels at the warehouse and to ensure they are replenished as necessary to meet the needs of the centres and wider business
  • Responsible for the accurate recording of costs and invoices against the central marketing budget
  • Provide cover for periods of leave for the Marketing Administrator and Marketing Executive

Essential Requirements

  • Excellent MS Office 2010 and earlier - skills MUST include excellent proficiency of PowerPoint, Word and Excel.
  • CIM Professional Certificate level or be working towards/Marketing Degree
  • Onto 2nd marketing role or minimum of 2 years' of marketing experience.
  • Able to develop and work effectively to project plans
  • Managing quality and effective output from marketing suppliers
  • Excellent communications skills both written and oral
  • Able to work autonomously, self-manage and prioritise tasks
  • Highly organised with excellent attention to detail
  • Copy writing and editing
  • Campaign and project management
  • Able to attend centres and suppliers as needed
  • Evidence of having worked within environments where equality and diversity are critical and able to show commitment to those principles.

Desirable Requirements

  • Experience of working in a multisite company
  • Undertaking professional development programme towards chartered marketer status
  • Knowledge or qualifications in graphic design
  • Leisure industry experience
  • Project management
  • Design and print processes
  • Digital marketing, including social media

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