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Marketing Campaign Manager - Hemel Hempstead

Employer
Bourne Leisure
Location
Hemel Hempstead, Hertfordshire
Salary
Competitive
Closing date
20 Apr 2018

The Campaign Manager for Conference & Events will be accountable for creating and executing all the marketing activity for conference & events, our Schools programme, and other third-party channels.

With the Sales & Marketing Manager and the Conference & Events team, build an annual marketing plan that will be successful in attracting potential conference bookers.

Implement the marketing plan with fully integrated campaigns for acquisition, retention and brand awareness to a B2B audience through all on and offline channels

Own and implement the marketing activity for other third-party channels, for example our Schools programme (Butlin's Learning Adventures and our Privilege Holiday Club)

Own the development plan for the Butlins Conference & Events/Schools/PHC website including content and development of the search strategy working with internal/external stakeholders

Oversee PR and social media campaigns, work with external/internal stakeholders to identify new opportunities to raise the profile of Butlins Conference & Events offering

Develop high quality and effective marketing materials that align correctly with the overall brand strategy

Liaise closely with the resort teams and internal/external and internal agencies to enhance the guest experience and ensure brand consistency in all resort communications

Oversee the CRM system and external automated marketing platform to ensure data is cleverly used to target users as effectively as possible and deliver a personalised experience

Active involvement in delivering support for the sales department and working closely with the National Sales Manager (Head of Conference & Events) to achieve overall business strategy

Responsible for all third-party marketing budget

Work with the National Sales Manager to plan and execute Trade shows

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