Marketing Executive - Derbyshire
Customer Direct Marketing Executive - Moira, Derbyshire (Support Centre)
Full time, permanent position
Working at Forest Holidays isn’t like any ordinary job. Our business is a people business and we’re in the business of providing our guests with the ultimate holiday experience unmatched anywhere.
To maximise the commercial power of the Forest Holidays email database, ensuring that the objectives and values of Forest Holidays are demonstrated in day to day interactions with colleagues and customers.
Work with the Customer Direct Marketing Manager to build and deliver email marketing campaigns and assist with the additional channels of direct mail, referral programmes and loyalty schemes.
Benefits: The benefits of the role include a competitive salary of up to £25k; opportunity to earn an annual bonus; generous pension and paid holiday; discounted holidays; childcare vouchers; the opportunity of working in a modern open plan, pleasant office environment in the heart of the National Forest as part of an exceptional team.
With an open and positive personality, you will love being part of a small team that is motivated and focused on delivery. Ability to work to tight deadlines and manage time effectively, whilst demonstrating creative thinking. You will have a structured approach, be highly organised, flexible and pro-active and able to work in a fast paced environment. You will enjoy being part of a high performing, growing team that is motivated and focused.
SKILLS AND EXPERIENCE
With customer database management experience in a similar role and the ability to help shape an integrated customer direct communication and contact strategy; alongside excellent written and verbal communication skills with a keen eye for detail; you will have the ability to meet tight deadlines and manage your time effectively, whilst demonstrating creative thinking.
You will have previous experience of working with an email service provider and be able to manage the operation of email campaigns in an email platform. You will be analytical, be able to interpret campaign figures and produce standard reports. You will need to create relevant, targeted, engaging content for newsletters and e-shots, identify key customer segments, plan subsequent communications and set up new emails. You will also assist with the acquisition of new customers via a referral scheme.
ABOUT THE BUSINESS
Forest Holidays is an equity backed organisation with a fast paced growth trajectory. It has a number of unique commercial attributes that make it an inspiring brand to work with: c. 30% more inventory is added each year via the development of new locations across the UK, occupancy continues to run at c.90% all year, 96.6% of guests say they will return on a Forest Holiday. Forest Holidays is positioned as a ‘simple luxury’ product appealing to ABC1 customers: families, couples and groups of friends, as well as corporate customers.
If you are excited by this new role and would like to apply, please send your CV with a covering letter. Please ensure you tell us about the experience and skills that make you the right candidate for this position.
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