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Marketing Promotions Manager - Cheltenham

Employer
SOHO Coffee Co
Location
Cheltenham, Gloucestershire
Salary
Competitive
Closing date
29 Mar 2018

Marketing Promotions Manager - Cheltenham Head Office

Reports to: Marketing Manager

Purpose: To implement promotional activity across all outlets to drive top line sales.

Based at our HQ in Cheltenham, the Promotions Manager has a key role in the delivery of the SOHO business plan. 

Principle Accountabilities:

  • Development, implementation and measurement of cost-efficient and relevant promotions plans, reflecting the different markets in which we operate
  • Development, implementation and measurement of promotions across all platforms (to include social media, apps and third-party platforms) to drive consumer loyalty, footfall and spend, across all stores
  • Working closely with the Marketing team, Brand NPD team and external Marketing Agency to plan, execute and measure promotional activity
  • Managing the relationship with key marketing contacts where we operate within malls and client premises, ensuring we maximise opportunities for joint campaigns and sales initiatives and track landlord performance
  • Monitoring competitor activity & planning accordingly
  • Produce reports to show results of promotional activity across all platforms and across all stores, and using this data to inform future promotional planning
  • Creation, implementation and measurement of meaningful incentive programmes to motivate store teams
  • Responsible for management of the promotions budget

Key relationships:

  • Marketing Manager and Marketing Executive
  • Marketing Agency
  • Operations Director
  • Head of Stores Development
  • Head of Innovation & NPD  
  • Store teams

Key Skills and Experience:

  • Computer literate – MS office, Outlook and Excel proficient 
  • Creative with an ability to design and produce low-level promotional material 
  • Social media and app dashboard experience preferable
  • Confident cold caller and quick to establish external working relationships
  • Interested in data, its commercial application with attention to detail
  • Prepared to travel to meetings

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