Specialist Media Press Officer - London
Specialist Media Press Officer (Full-Time / Permanent)
International conservation charity ZSL (Zoological Society of London) is seeking a Specialist Media Press Officer to work within the broader ZSL Press & Publications team. The position involves working with the Media Manager and the Senior Press Officer for Science & Conservation, on the PR strategy for targeting specialist media including: targeted scientific and conservation publications; trade and business media in the UK; and international media titles, overseas media and bloggers.
The successful candidate will combine exceptional communication skills with the ability to work with non-media focused departments, motivating them to support the Society’s broader communication goals. The post-holder will also be capable of understanding and interacting with the whole of ZSL.
Main Duties and Responsibilities
- Generating coverage for ZSL conservation and science, and also other areas of ZSL as directed.
- Developing channels for content not being distributed through mass market media channels.
- Pitching regular columns by ZSL experts into key vertical media and writing articles and news pieces for external titles.
- As part of annual planning process, agree a list of targeted media with key stakeholders across the society.
- Through effective planning and implementation, ensure KPIs associated with the targeted media are met.
- Working closely with science and conservation on regional or country-specific content to be positioned in international media.
- Developing relationships with key trade and specialist journalists and bloggers in the UK and overseas.
- Working closely with the PR & Publishing Assistant to produce evaluation reports on key outputs.
- Excellent written and spoken English.
- Attention to detail, a creative eye and ability to spot and shape a potential story is essential.
- Strong interpersonal skills, as you will be instrumental in the ongoing promotion of ZSL science and conservation programmes.
- Educated to degree level or equivalent qualification, or have relevant work experience.
- An understanding of science-communication and/or background in wildlife conservation is advantageous.
- Prior experience of working as a journalist or press officer in a similarly busy news environment would be advantageous.
- Photography skills are beneficial, and filming/editing skills would also be an asset.
- Flexibility is essential to this post at a strategic level, as plans may need to be revised when events or opportunities arise, and timescales are tight.
Please note: The position may also require working away from the main office, either at ZSL Whipsnade Zoo or in meetings at other locations where media services are based. As such, holding a driver’s license would be advantageous but not essential.